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Network18 & Microsoft set up Analytics Centre for India Elections 2014

The center will bring analysis, trends and data visualization for the viewers who can also engage with election data through an ‘Indian Election’ app, and online platforms

BestMediaInfo Bureau | Delhi | April 7, 2014


In a first-of-its-kind partnership in India, the Network18 has joined hands with technology leader, Microsoft India, to create the CNN-IBN - Microsoft Election Analytics Centre, to power its television and online platforms with election data and analyses. The center will use Microsoft software and hardware technologies to bring deep analysis, trends and data visualization during the General Elections 2014, to its viewers. The center will also enable CNN-IBN and IBN7 viewers to find, search and engage with election data like never before in India through an ‘Indian Election’ app, and online platforms such as IBNLive.com, Firstpost.com, Bing.com and others.

ajay chacko Ajay Chacko

Commenting on the partnership, Ajay Chacko, COO, Network18, said, “General Elections 2014 are possibly the most complex electoral exercise ever undertaken. Technologically enabled tools and skills are required to decode, decipher and analyse the subtle nuances of these elections. We are excited about partnering with Microsoft in this context and leveraging their leadership in technology and analytics. We are confident that this will further add to our legacy of credibility and accuracy in elections programming.”

Rajdeep Sardesai Rajdeep Sardesai

Adding further, Rajdeep Sardesai, Editor-in-Chief, IBN Network, said, “We are very excited about the partnership with Microsoft India.  We have always believed in putting our viewers first and giving them the best we can. This partnership is another step in that direction. Microsoft with its vast expertise in technology and analytics will definitely add value and precision to our programming this election.”

The CNN-IBN - Microsoft Election Analytics Center will use a range of Microsoft devices and services, and leverage analysis of current and historical data to provide people with intelligent election insights. Available to viewers and readers on CNN-IBN, IBN7, IBNLive.com, Firstpost.com and several other online platforms from Network18 and Microsoft, the analysis will be powered by data visualization by a Microsoft partner, Gramener – a data visualization company.

Bhaskar Pramanik Bhaskar Pramanik

Bhaskar Pramanik, Chairman, Microsoft India, said, “With a billion people gearing up to make their voices heard, there is a lot of data out there that can sometimes be confusing. Using cloud services, big data analysis and data visualization will help CNN-IBN present that data in a manner that makes sense to the Indian voter, and helps them engage with the election process much more than ever before.”

Election content will come alive in the CNN-IBN and IBN7 studios on the Microsoft Perceptive Pixel Interface, an 82” Windows 8 powered touch display device. The IBN Network will fully integrate these inputs in their analyses and programming on General Elections 2014. Online, the content will be available at ibnlive.com/analytics where visitors can access analytics on Indian election trends over the years across parties, candidates and constituencies. Deeply integrated with Bing Maps, the same will also be available on www.bing.com.

To get access to this rich information right on their fingertips Windows Phone and Windows 8 tablet users can download the ‘Indian Elections’ app from the Windows Store, over the next few days, Subsequently, the app will also be available for iOS and Android users.


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