Laqshya creates OOH buzz for Flipkart

The two campaigns – for the new helpline and mobile app – aim to create brand visibility across 16 cities and 10 major airports

BestMediaInfoBureau | Mumbai | April 24, 2014

Laqshya Solutions (formerly OMI) has executed two new OOH campaigns for the launch of Flipkart's new helpline and its new mobile app. These two campaigns have been launched over the months of March and April this year. The main aim of both the campaigns is to create brand visibility across 16 cities.

The campaign on introducing Flipkart's new helpline has been launched across Jaipur, Nagpur, Nashik, Aurangabad, Jaipur and Kota. The second campaign for Flipkart's new mobile app on the other hand has been specifically launched across major Indian airports in Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Pune, Kolkata, Chandigarh, Ahmedabad and Nagpur.

Atul Shrivastava, COO, Laqshya Media Group, said, “To enhance the visibility for Flipkart, we used a wide range of media vehicles such as billboards, unipoles, bus queue shelters, airports, pole kiosks, mobile vans and ambient branding in malls. We have also launched some fun coffee shop branding to engage with younger consumers.”

“For the mobile app campaign, we specifically focused on the use of airport media across the country because it allows us to engage with a more focused audience. The key objective here is that the media visibility had to be 100 per cent for both on-going and returning passengers. Frequent flyers and regular air travellers are the main target audience for this campaign. We handpicked sites at the airport departure halls and selected display sites at the security check-in points. For arrivals, we picked sites like those near the airport building entrances from the aircraft and the baggage claim conveyor belts,” added Shrivastava.

As many as 230 sites have been used for the two campaigns.

The OOH:

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