BITM has already started the work on a new summer campaign slated to be released soon
BestMediaInfo Bureau | Delhi | April 21, 2014
Jabong.com has awarded its creative mandate to Bang in the Middle (BITN) after an extensive review. Jabong.com has very ambitious growth plans, and over the next couple of years it wants to redefine the way India buys fashion.
Bang in the Middle would create a series of campaigns across offline and online medium to accelerate brand Jabongâs journey to market leadership. BITM has already started the work on a new summer campaign slated to be released soon.
Commenting on the win, Prathap Suthan, Managing Partner and Chief Creative Officer, Bang in the Middle, said, âJabong is truly a leader brand in the online fashion space, and we are delighted that they found merit in what we shared. More than anything else, there's a warm, honest and wonderful chemistry in our relationship. I know Jabong is driven by people who know the e-com space inside out, and are open to latitude. I do know our experience will work quite efficiently, and I look forward to a stretch of brilliant and good looking days at work.â
Arun Chandra Mohan, Founder & CEO, Jabong.com, said, âWe had a clear mandate for the creative pitch and BITM presented a differentiated strategy and a modern approach towards communication that stood out and matched our business focus.Â We will focus heavily on marketing in the coming years for the overall brand and we look forward to their participation in establishing Jabong as a leader in the industry and the most preferred online shopping fashion destination in India.â
BITM currently handles Zee News, Zee Business, Dulux Paints, Veen Waters, Alpha One Amritsar, Divaâni, Vimal, Tupperware, Bhima Jewellers, Meridian Hotel Kochi among other brands, and has offices in Gurgaon, Kochi, Trivandrum, Kolkata, Chicago and New York.