ITSA to handle creative mandate of Rajhans Real Estate

Cricketer Rohit Sharma has been signed on as brand ambassador

BestMediaInfo Bureau | Delhi | April 29, 2014

ITSA, founded by Emmanuel Upputuru and Anirban Mozumdar, based out of Gurgaon, has been awarded the creative mandate by Rajhans Real Estate. The campaigns would be appearing in the next few months.

Rajhans (Desai-Jain) Group, the Gujarat-based Real Estate, Entertainment, Confectionery, Textiles and Hospitality conglomerate, has chosen ace Indian batsman Rohit Sharma as its brand ambassador. Rohit Sharma will spearhead the company's aggressive foray into new real estate projects and new geographies in India. The group already has an impressive presence in Gujarat, Maharashtra and Delhi and will enter Punjab and Madhya Pradesh very soon.

Commenting on the new partnership, Jayesh Desai, Chairman, Rajhans (Desai-Jain) Group, said, “We are thrilled with this association with Rohit Sharma, the rising, young star of Indian cricket. I have always believed that the power and boundless energy of youth fuelsgrowth and success. We wish to always be a young, agile company – because only as a youngster does the world and the future seem full of possibilities. Rohit epitomizes that power and motive force of youth that Rajhans believes in.”

Rajhans has seen a meteoric rise in consumer acceptance and is today one of the leading builders from Gujarat with an impressive built up area of millions of sq.ft. in just 15 years. They are now restive for further, aggressive growth and have plans for developing 10 millions of sq.fts.ofbuilt-up area by 2016using advanced technologies and by offering modern amenities leading to customer contentment.

The group is highly consumer driven in its approach, which is epitomized in its tagline 'Wings of Happiness'.

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