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Infectious wins creative duties for Braces & Smiles

The will be in charge of developing the identity, strategy and communication for the chain of super specialty orthodontic clinics

BestMediaInfo Bureau | Mumbai | April 23, 2014


Infectious, the Mumbai based creative agency started by Ramanuj Shastry and Nisha Singhania, has won the creative duties for Braces &Smiles. Braces & Smiles is India’s first chain of super specialty orthodontic clinics that offer state-of-the-art treatment for braces. Infectious will be in charge of the identity, strategy and communication for the brand.

Nisha Singhania Nisha Singhania

Nisha Singhania, Co-founder & Director, Infectious, said, “It is a business we are very excited to work on as the set of challenges is unique. Our task is not only to create awareness for Braces &Smiles but also to establish their expertise in braces. We look forward to creating some fantastic work for them.”

Ramanuj Shastry Ramanuj Shastry

Ramanuj Shastry, Co-founder & Director, Infectious, added, “So many people need orthodontic treatment, which is a super specialised branch of dentistry, yet so few know about it. It’s an unusual challenge, very different from selling soaps and shampoos, and forces us to think in unconventional ways to engage with people. I'm thrilled to learn so much and work on such a novel field.”

Dr Rajesh Patil of Braces & Smiles said, “We selected Infectious because of the enthusiasm of the team, their creativity which stems from understanding of human emotions and psyche, and the effort they took in understanding the core essence of our brand and what we stand for.”


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