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India secures 50 shortlists at AMES Awards
Effectiveness category has maximum 34 shortlists followed by 7 for Media Strategy and 5 for Digital Strategy. There are 4 shortlists in Data & Analytics category
BestMediaInfo Bureau | Delhi | April 30, 2014
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The Asian Marketing Effectiveness and Strategy Awards have announced that the juries have shortlisted a total of 334 entries from 17 countries. This year sees the AMES award entries across three new strategy categories which sit alongside the original Effectiveness category.
Indian agencies have secured 50 shortlists across the four categories. Effectiveness category has maximum 34 shortlists. Seven entries have been shortlisted for Media Strategy followed by 5 nominations for Digital Strategy. There are 4 shortlists from India in Data & Analytics category.
Indian shortlists:
Campaign Title | Entrant Company | Advertiser |
Effectiveness | ||
Beverages (Non-Alcoholic & Alcoholic) | ||
| Race | Ogilvy & Mather India | Cadbury India |
| Food Products | ||
| 100% Natural Seeded | Lowe Lintas and Partners | Hindustan Unilever |
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | ||
| Lifebuoy Roti Reminder | Ogilvy & Mather Advertising | Lifebuoy Soaps, Hindustan Unilever |
| Help A Child Reach 5 | Lowe Lintas and Partners | Unilever |
Financial Services, Commercial Public Services, Business Products & Services | ||
| What's your big plan? | BBDO India | Aviva Insurance Company |
| Idea Cellular - Honey Bunny | Lowe Lintas and Partners | Idea Cellular |
| Vodafone Internet Is Fun | Ogilvy & Mather Advertising, Mumbai | Vodafone India |
Publications & Media | ||
| Sony MAX IPL - Jumping Jhapang | JWT | Multi Screen Media |
| How Google Search brought hope to 1.4 billion people | Ogilvy & Mather | Google India |
Charities, Public Health & Safety & Public Awareness Messages | ||
| Breast Cancer Awareness | Ogilvy & Mather | Philips Electronics India |
| Message Barter | Ogilvy & Mather India | Akanksha Foundation |
Innovative Use of Media | ||
| 100% Natural Seeded | Lowe Lintas and Partners | Hindustan Unilever |
| Idea Cellular - Honey Bunny | Lowe Lintas and Partners | Idea Cellular |
| Lifebuoy Roti Reminder | Ogilvy & Mather Advertising | Lifebuoy Soaps, Hindustan Unilever |
| Vodafone Ear Muffs | Ogilvy & Mather Advertising, Mumbai | Vodafone India |
| Kaan Khajura Teshan | PHD India | Hindustan Unilever |
Branded Content | ||
| Fevicol Bonded to 1 Billion Hearts | Ogilvy & Mather | Pidilite Industries |
| Kaan Khajura Teshan | PHD India | Hindustan Unilever |
Sponsorship and Event Marketing | ||
| Ecosport Urban Discoveries | Blue Hive India | Ford India |
| Winning with a Glass of Chilled Water | Grey Worldwide India | GlaxoSmithKline Consumer Healthcare |
| Lifebuoy Roti Reminder | Ogilvy & Mather Advertising | Lifebuoy Soaps, Hindustan Unilever |
| Vodafone Ear Muffs | Ogilvy & Mather Advertising, Mumbai | Vodafone India |
Insights / Strategic Thinking | ||
| Gillette Soldier for Women | BBDO India | Gillette, P&G India |
| The Unshiftables: A Journey of Talking to Their Hearts & not Their Minds | Black Pencil | Tata Capital Financial Services |
| How we helped Kurkure reverse 3 years of brand equity losses, grew volumes by 15% and transactions by 23% | JWT | Frito Lay India |
| How Google Search brought hope to 1.4 billion people | Ogilvy & Mather | Google India |
| Lifebuoy Roti Reminder | Ogilvy & Mather Advertising | Lifebuoy Soaps, Hindustan Unilever |
Small Budget Marketing Campaign | ||
| Lifebuoy Roti Reminder | Ogilvy & Mather Advertising | Lifebuoy Soaps, Hindustan Unilever |
Marketing Campaign for National Brand Development | ||
| How Google Search brought hope to 1.4 billion people | Ogilvy & Mather | Google India |
Sustained Success | ||
| How advertising got people to pay10 times more for CDM | Ogilvy & Mather Advertising | Cadbury India |
| Tayyari Jeet Ki - Prepare to Win | Ogilvy & Mather India | Cadbury India |
Integrated Marketing Campaign | ||
| Gillette Soldier for Women | BBDO India | Gillette, P&G India |
| Help A Child Reach 5 | Lowe Lintas and Partners | Unilever |
| Vodafone Made For | Ogilvy & Mather Advertising, Mumbai | Vodafone India |
Digital Strategy | ||
Food Products | ||
| The Not So Sweet Flu | Ogilvy & Mather Advertising | Cadbury India |
Website & Microsites | ||
| How Google Search brought hope to 1.4 billion people | Ogilvy & Mather | Google India |
Video | ||
| How Google Search brought hope to 1.4 billion people | Ogilvy & Mather | Google India |
| The Not So Sweet Flu | Ogilvy & Mather Advertising | Cadbury India |
Digital Innovation | ||
| Kaan Khajura Teshan | PHD India | Hindustan Unilever |
Media Strategy | ||
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries | ||
| Gillette India Shave or Crave | MediaCom India | P&G |
| Lifebuoy Roti Reminder | Ogilvy & Mather Advertising | Lifebuoy Soaps, Hindustan Unilever |
Sponsorship and Event Marketing | ||
| Lifebuoy Roti Reminder | Ogilvy & Mather Advertising | Lifebuoy Soaps, Hindustan Unilever |
Media Innovation | ||
| Lifebuoy Roti Reminder | Ogilvy & Mather Advertising | Lifebuoy Soaps, Hindustan Unilever |
| Vodafone Ear Muffs | Ogilvy & Mather Advertising, Mumbai | Vodafone India |
Small Budget Media Campaign | ||
| Lifebuoy Roti Reminder | Ogilvy & Mather Advertising | Lifebuoy Soaps, Hindustan Unilever |
| Vodafone Ear Muffs | Ogilvy & Mather Advertising, Mumbai | Vodafone India |
Data & Analytics | ||
Social User Analytics | ||
| Giving New Definition to Facebook Likes | Maxus | Various Brands / Companies |
Audience Association and Clustering Analysis | ||
| Context is the new content | Maxus | Various Brands / Companies |
Analytics Innovation | ||
| Estimating Competition Spends | Maxus | Various Brands / Companies |
Geo Database Application | ||
| Geo-coded Emailers for Shopping and Dining Offers | Publicis Communications | Citibank India |
Four juries have been working to arrive at the shortlists with each jury led by their own president. Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International, has been leading the Data & Analytics jury; Andrew Knott, Vice President of Digital and Media, McDonald's APMEA, is heading up the Digital Strategy jury; James Thompson, Global Managing Director, Diageo Reserve, is presiding over the Effectiveness jury; and Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia, leads the Media Strategy jury.
The following number of entries have been shortlisted in each entry stream: Data & Analytics: 21; Digital Strategy: 99; Effectiveness: 128; Media Strategy: 86.
Speaking about the shortlist, Andrea Hayes, Festival Director of AMES, said, “It's always exciting to reach the shortlist stage and see what the jury are identifying as the emerging trends and standout work for the region. We look forward to the next stage – the results of the juries' discussions – where they decide the worthy winners and ultimately set the precedent for marketing effectiveness and strategy in the region.”
The shortlists are now available to view on the website and the 2014 winners will be announced at the Awards Ceremony taking place at the St Regis Singapore on May 29, 2014.