India scoops up 25 awards at D&AD 2014

Ogilvy India and McCann India lead the surge that places India at 9^th in the global table

BestMediaInfo Bureau | Delhi | April 1, 2014

Indian craft and creativity was recognised in a huge way at this year's D&AD Awards, with an incredible 25 awards handed out to Indian entrants, with three of those in contention to win a Yellow Pencil as Nominated work.

In 2013, India achieved just two In Book Awards with no Nominated entries. Meanwhile, this year's impressive haul elevates India to a highly respectable 9th in the global table, further consolidating the Indian creative community's burgeoning reputation on the international stage.

Embodying the surge in Indian creativity was Ogilvy & Mather India, which earned two Nominations in Graphic Design and Crafts for Design for its work with WWF India; in addition to a further four In Books within Outdoor Advertising.

At this stage (before the Yellow Pencils are awarded in May), McCann Erickson India is the most awarded agency from India, earning 10 In Book Awards and a Nomination in the White Pencil category for its 'Share My Dabba' campaign for Happy Life Welfare, The Dabbawala Foundation.

D&AD CEO Tim Lindsay commented, “Entries to D&AD have gone up over 10 per cent this year, which is a reflection of D&AD's increasing popularity in maturing creative markets like Brazil, India and China. The main theme we're seeing this year is one of convergence: the lines between categories are becoming more and more blurred, which means ideas have to be smarter and the execution more pristine than ever. We've also seen a massive increase in smaller design studios entering – which I hope indicates the creative industries are in rude health at every level.”

In total, 683 awards were handed out at the 2014 awards, up on the figure of 614 from the previous year. Globally at this stage (before the Yellow Pencils are awarded on May 22), Grey London has racked up the highest number of awards with 19 (2 Nominations and 17 In Books).

There has been a crop of awards for Ogilvy & Mather Paris's 'Smarter People for Smarter Cities', which took 13; Grey London's 'The Sunday Times Rich List', which took 11 and Ogilvy & Mather Brazil's 'Real Beauty Sketches', which took 6.

Indian winners:

In-Book: Refers to work that will be included in the 52^nd D&AD Annual which will be published in September 2014.

Nominations: Refers to work that will be included in the D&AD Annual and is also being considered by the Jury for the award of a Yellow Pencil, one of the most prestigious awards for creativity anywhere in the world. The Yellow Pencil results will be announced at an event in London on 22 May 2014.

Yellow Pencils: Will be awarded to the work that is judged to be the best in the world, selected from projects that receive a Nomination during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world. Yellow Pencil winners will be announced at the Awards Ceremony on May 22, 2014.

White Pencils: Will be awarded to the best creative ideas with a social purpose. The White Pencil is a special category at the D&AD awards, launched in 2012 in association with Unilever. This year, for the first time, the White Pencil is split into two categories: Design and Advertising & Marketing Communications.

Black Pencils: Are awarded to work that is not just considered the best in the world in its category, but for pieces of design or advertising that have fundamentally changed the rules of the category

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