The size of the XOLO digital business is estimated at upwards of Rs 60 crore
BestMediaInfo Bureau | Delhi | April 11, 2014
Havas Media Group India has won the integrated digital duties of XOLO, part of Lava International, in a multi-agency pitch. The size of the XOLO digital business is estimated at upwards of Rs 60 crore.
Havas Media Group India recently won the integrated AOR of Yepme.com.
With a stronghold in the mid- to high-end smartphone segment, XOLO's premium smartphones and tablets with fresh designs, platforms and technologies focus on performance and customer experience.
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, âWe are delighted with the XOLO win close on the back of Yepme.com and a successful last year. It further establishes our digital at core capabilities. Mobile is the future for India and a required essential. We are delighted to work with the team and brand.â
XOLO has many first to its credits that include tying up with Intel to launch the world's first Intel processor powered smartphone, the first brand to launch NVIDIA TEGRA 4-powered tablet in India, first regional marketing partner for Liverpool FC club in India and many more.
âIt is a great win and we are looking at a busy year ahead in terms of new business. We are very happy that XOLO has placed their confidence in our digital specialists and services,â added Mohit Joshi, Managing Director, Havas Media India.