ET Now's Brand Equity show 'Vote' pitches 3 top agencies

Three impactful TV films – created by McCann Erickson, Publicis and Leo Burnett – urging India to cast their vote are in the race to be voted as the best

BestMediaInfo Bureau | Mumbai | April 1, 2014

For every Indian citizen, who is escaping the power to use their own weapon for change, ET Now has launched an election special initiative by Brand Equity called 'Vote, India!' with an intent to mobilise voters to cast their franchise.

Under the initiative, three impactful TV films – created by McCann Erickson, Publicis and Leo Burnett – urging India to cast their vote are now up in the race to be voted as the best.

The best TV film will be adjudged basis people's votes. All one needs to do is to log on to ET Now's Brand Equity Facebook page (www.facebook.com/brandequity) and cast their vote for the campaign they deem as most effective on or before April 1, 2014.

The films will be judged by a jury comprising Akshay Raut, Director General, Election Commission of India, Milind Deora, Minister of State for Communications and Information Technology, Anupam Kher, Actor, Amitabh Kant, Secretary, Dept of Policy & Promotion, and Piyush Pandey, Executive Chairman & National Creative Director, Ogilvy & Mather India.

The election special Brand Equity episode, announcing the winning film, will feature on Wednesday, April 02 at 10.30 PM followed by repeats on Saturday, 2.30 PM and Sunday at 11 AM.

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