Tikoo joins Den from HCL Infosystems where he was the head of Global Marketing Mobility Solutions
BestMediaInfo Bureau | Delhi | April 29, 2014
Den Networks has announced the joining of Gaurav Tikoo as General Manager, Brand to accelerate the companyâs transformation from a B2B business into a leading consumer facing digital cable and broadband company.
Tikoo joins Den from HCL Infosystems where he was the head of Global Marketing Mobility Solutions. Prior to HCL, he has worked with Samsung India Electronics as Lead, Marketing Communications for their Home Appliances Division. He has previously been associated with companies like Radico Khaitan, Max New York Life Insurance and LG Electronics.
Tikoo brings over a decadeâs experience in the field of strategic brand management and establishing brand identities. He was instrumental in creating and managing HCLâs ME tablet brand globally. His work on ME tablets helped HCL win prestigious awards like Marketing Campaign of the Year, Emerging Brand, Best use of Social Media, Brand Excellence at the CMO Asia forum. He has also been conferred with the Star Youth Achiever award by the Global Youth Marketing Forum for his work at HCL.
Sameer Manchanda, Chairman & Managing Director, Den Networks, said, âIt is my pleasure to welcome Gaurav to the Den team. Den is at the cusp of a rapid evolution into a B2C company serving digital cable and high-speed broadband to millions of Indians. We are very happy to have Gaurav on board to take charge of Denâs transformation into a leading digital entertainment brand.â
Den Networks reaches 13 million homes in over 200 cities. It is launching Indiaâs fastest high-speed broadband service with speeds of 100 Mbps and more. It is aiming to become the default destination for entertainment, information and interactivity for the Indian family.