VML Qais bags digital duties of Shiseido's skincare range 'Za'

VML Qais has been tasked with developing a 360 degree digital strategy for the launch in India and will set up the brand's website and blog, along with managing the social media activities

BestMediaInfo Bureau | Delhi | March 7, 2014

VML Qais, the Indian arm of Cannes Lion-winning network VML, has won the digital duties of Shiseido's new skincare range 'Za' in India.

In India, Shiseido has been present for over 12 years in department stores like Shopper's Stop retailing their namesake prestige brand. In 2013, the company established its fully owned subsidiary in Mumbai to introduce other brands from their global portfolio.

2014 will mark the India entry of Shiseido's global brand 'Za' which will debut with its skincare line. The brand is to be launched in April 2014. VML Qais has been tasked with developing a 360 degree digital strategy for the launch in India and will set up the brand's website and blog, along with managing the social media activities.

Prior to this, VML Qais has worked with beauty brand Revlon India on their digital marketing strategy, and has successfully deployed multiple campaigns on social media for the cosmetic giant.

Tripti Lochan, CEO, VML Qais, said, “Digital as a medium has deeply entrenched itself in the Indian scenario. India now has the 3^rd largest internet population, out of which 39 per cent are women. It is therefore a necessary platform for a contemporary beauty brand such as Za to connect with their target audience. We're very excited to add Shiseido's Za to our roster of clients and look forward to strengthening our category experience as well.”

“VML Qais demonstrated unparalleled understanding of the digital space, coupled with a strategy that was backed by relevant insights and superlative creativity. Given that digital is going to be a driving pillar of our marketing strategy, they were the perfect partners. Together we are excited to make an impactful entry in the Indian market,” said Salman Bukhari, Director of Marketing, Shiseido India.

Shiseido commenced operations as Japan's first Western-style pharmacy in Tokyo's Ginza district in 1872. Since then, Shiseido has led Japanese cosmetics technology and culture. It has expanded its business to countries and regions in Europe, Americas, and Asia/Oceania. A major Japanese hair care and cosmetics producer, it is one of the oldest cosmetics companies in the world. It is the largest cosmetic firm in Japan and the fourth largest cosmetics company in the world.

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