The network strengthens its library acquiring anticipated films of Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan
BestMediaInfo Bureau | Delhi | March 4, 2014
Star Gold is ready to set the tone for blockbuster television premieres in 2014. The Star network has announced the acquisition of a fresh movie library as part of its extensive plans for this year in the Hindi movie genre. The new acquisitions comprise 18Â highly anticipated Bollywood films including films of leading superstars such as Salman Khan, Ajay Devgn, Ranbir Kapoor andÂ Hrithik Roshan.
In early 2013, Star India had signed an exclusive television broadcast rights deal with Salman KhanÂ andÂ Ajay DevgnÂ for their films till 2017. In addition to this, the network has signed a deal for other exciting movies for its 2014 movies lineup. Some of the high profile premieres slated for the year includeÂ Jai Ho,Â Kick, Bombay Velvet, Bang Bang, Roy, Action Jackson, Singham 2, Hamshakals, Bobby JasoosÂ andÂ Creature.
Announcing the networkâs movie acquisition plans for the year,Â Hemal Jhaveri, Executive VP, Star Gold and Movies OK, said, âWe have consistently received a phenomenal response for the big ticket premieresÂ on our network.Â Apart from entertaining the audiences, movie premieres also prove to be an extremely successful platform from the advertisersâ standpoint. Hence, it proves to be a win-win situation for all stakeholders. For 2014, we have targeted a diverse content line up acquiring films across different genres. Our strategy has always been to simply offer our viewersâ content they want to watch, rather than what we want them to watchâ
Touted to be the first hit of 2014,Â Yaariyan will kick start the movie premieres for the year across the network. This will be followed by Salman KhanâsÂ Jai Ho,Â the first Rs 100-crore grossing blockbuster of the year. The other acquired films of 2014 include Gang of Ghosts, Traffic, Sonali Cable,Â O Teri, Traffic,Â Bhaag JohnnyÂ andÂ Hawaa Hawaai. The newly acquired movies are bought for a period of 10 years with exclusive telecast rights.
In 2012, the network had acquired over 500 films from the Viacom 18 group followed by the deal with Salman Khan and Ajay Devgn in early 2013. Star India has successfully premiered the maximum number of Rs 100-crore Bollywood films, including blockbusters such as Singham, Bodyguard, Ra.One, Housefull 2, Bol Bachchan, Son of Sardaar,Â Dabangg 2 and Bhaag Milkha Bhaag.