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Olive Crowns: McCann wins Green Agency of the Year and Campaign of the Year awards

Green Brand of the Year award went to DDB Mudra for the Helpdesk campaign (Silver) and HUL for Project Sunlight (Gold)

Sohini Sen | Mumbai | March 18, 2014

Amitabh-Bachchan-McCann-team

There are awards for creative excellence, there are some for brilliant execution. There are again some more awards for advertising that impact people or communities. And then there is the Olive Crown Awards.

International Advertising Association's (IAA) Olive Crown Awards are Asia's only green awards which commemorate work done in making the planet green and creating a meaningful environment. The Olive Crown Awards were held in Mumbai on Friday, March 15.

The awards show also saw the release of the 'Ungli Uthao' campaign which has been created keeping in mind the upcoming elections. The campaign urges youngsters to come out and vote and be responsible citizens.

"The awards are to recognise great work done in the creative field for a cause. Therefore, we never had any entry fee and it looked for campaigns which were run as a cause. I am very happy that this year we have Mr Amitabh Bachchan to give away the awards. And a very strong lady who has worked exceptionally well in the field of environment protection – Ms Maneka Gandhi – is the recipient of the Green Crusader Award,” announced Srinivasan K Swamy, President, IAA (India Chapter).

The awards ceremony was attended by many stalwarts from the industry including 9XM's Pradeep Guha, Ogilvy’s Piyush Pandey, Madison's Sam Balsara, Colors' Raj Nayak, Bharat Dabholkar, to name a few.

The jury consisted of DDB Mudra's Sonal Dabral, Publicis' Bobby Pawar, Madison BMB's Raj Nair and Leo Burnett's KV Sridhar.

The Olive Cfrown Awards was all the more significant as Faris Abouhamad, IAA International President, was also present at the event. To regale the audience, there were performances by Israeli mentalist Roy Zaltman and Bollywood playback singer Shalmali Kholgade.

The awards started with Press Services (Silver) which was won by McCann Erickson for Tulika Publishers. This was the start of McCann's metal run. The Press Corporate award went to DraftFCB Ulka for Zee Cafe (Silver) and McCann (Gold).

The awards also recognised individuals with great potential and gave the Green Hungama Award to Kartik Ramnathkar.

JWT Sri Lanka's efforts were applauded as they were given the Pan Asian Award for Jury mention.

The Green Brand of the Year award went to DDB Mudra for the Helpdesk campaign (Silver) and HUL for Project Sunlight (Gold). The new entry in the awards list was the corporate social crusader award which was won by Matrubhumi Seed and HUL - Project Sunlight.

The final awards for the night included the Campaign of the Year which was won by Dentsu Creative Impact for Tetrapack (Silver) and McCann for Karnataka State Government's Wake Up Cleaner campaign (Gold). The Green Advertiser of the Year went to Karnataka State Government and the Green Agency of the Year was McCann.

Amitabh Bachchan was made an honorary IAA member. He said, “Advertisements change the way we look at things. And we need sensible, innovative advertisements to address the issues. That is why these awards need to be applauded and lauded – because they are making an effort to make an environment of change.”

The winners:

Category

Award

Winner

Creative Title

Press - Services

silver

Mc Cann Erickson (I) Pvt Ltd - BLR

World War

Press - Corporate

silver

FCBUlka Advertising Pvt Ltd

Tiger / Gorilla

Press - Corporate

Gold

Mc Cann Erickson (I) Pvt Ltd - BLR

Bumper

TVC / Cinema - Corporate

silver

Dentsu Creative Impact Pvt Ltd

Your Cartons. My Classroom.

TVC / Cinema - Corporate

Gold

Niche Minds

We Live in a Blue Planet

Digital

silver

Foxymoron

Power Light a Village

Digital

Gold

Webchutny Studios Pvt Ltd

Mr. Wasted Bin

Events

silver

Dentsu Creative Impact Pvt Ltd

Corporate Activations - Your Cartons. My Classroom

Pan Asia Jury Mention

Cerificate

JWT Colombo

One Plate Project

Out-Of-Home

silver

Touchstone Advertising & Marketing Services

Asha (Hope)

Out-Of-Home

Gold

Mc Cann Erickson (I) Pvt Ltd - BLR

Disposable

Green Hungama Contest

Cheque

Kartik Ramnathkar

Print Production

silver

FCBUlka Advertising Pvt Ltd

The Tree Story

TVC / Cinema - Unreleased

silver

Mc Cann Erickson (I) Pvt Ltd - BLR

Fish

Young Green Art Director of the Year

silver

Amit Thakur (Leo Burnett)

Good Paper Project

Young Green Art Director of the Year

Gold

Sanuree Gomes (DDB Mudra Group)

Help Desk

Green Brand of the Year

silver

DDB Mudra Group

Help Desk

Green Brand of the Year

Gold

Team HUL

Project Sunlight Launch in India - Anthems

Corporate Social Crusader of the Year

Gold

Mathrubhumi

SEED

Corporate Social Crusader of the Year

Gold

HUL

Project Sunlight

Green Crusader

Maneka Gandhi

Campaign of the Year

silver

Dentsu Creative Impact Pvt Ltd

Your Cartons. My Classroom

Campaign of the Year

Gold

Mc Cann Erickson (I) Pvt Ltd

Wake Up Clean Up

Green Advertiser of the Year

Gold

BBMP (Karnataka State Government)

Green Agency of the Year

Gold

Mc Cann Erickson (I) Pvt Ltd

Sohini.Sen@BestMediaInfo.com

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