Olive Crowns: McCann wins Green Agency of the Year and Campaign of the Year awards
Green Brand of the Year award went to DDB Mudra for the Helpdesk campaign (Silver) and HUL for Project Sunlight (Gold)
Sohini Sen | Mumbai | March 18, 2014
There are awards for creative excellence, there are some for brilliant execution. There are again some more awards for advertising that impact people or communities. And then there is the Olive Crown Awards.
International Advertising Association's (IAA) Olive Crown Awards are Asia's only green awards which commemorate work done in making the planet green and creating a meaningful environment. The Olive Crown Awards were held in Mumbai on Friday, March 15.
The awards show also saw the release of the 'Ungli Uthao' campaign which has been created keeping in mind the upcoming elections. The campaign urges youngsters to come out and vote and be responsible citizens.
"The awards are to recognise great work done in the creative field for a cause. Therefore, we never had any entry fee and it looked for campaigns which were run as a cause. I am very happy that this year we have Mr Amitabh Bachchan to give away the awards. And a very strong lady who has worked exceptionally well in the field of environment protection – Ms Maneka Gandhi – is the recipient of the Green Crusader Award,” announced Srinivasan K Swamy, President, IAA (India Chapter).
The awards ceremony was attended by many stalwarts from the industry including 9XM's Pradeep Guha, Ogilvy's Piyush Pandey, Madison's Sam Balsara, Colors' Raj Nayak, Bharat Dabholkar, to name a few.
The jury consisted of DDB Mudra's Sonal Dabral, Publicis' Bobby Pawar, Madison BMB's Raj Nair and Leo Burnett's KV Sridhar.
The Olive Cfrown Awards was all the more significant as Faris Abouhamad, IAA International President, was also present at the event. To regale the audience, there were performances by Israeli mentalist Roy Zaltman and Bollywood playback singer Shalmali Kholgade.
The awards started with Press Services (Silver) which was won by McCann Erickson for Tulika Publishers. This was the start of McCann's metal run. The Press Corporate award went to DraftFCB Ulka for Zee Cafe (Silver) and McCann (Gold).
The awards also recognised individuals with great potential and gave the Green Hungama Award to Kartik Ramnathkar.
JWT Sri Lanka's efforts were applauded as they were given the Pan Asian Award for Jury mention.
The Green Brand of the Year award went to DDB Mudra for the Helpdesk campaign (Silver) and HUL for Project Sunlight (Gold). The new entry in the awards list was the corporate social crusader award which was won by Matrubhumi Seed and HUL - Project Sunlight.
The final awards for the night included the Campaign of the Year which was won by Dentsu Creative Impact for Tetrapack (Silver) and McCann for Karnataka State Government's Wake Up Cleaner campaign (Gold). The Green Advertiser of the Year went to Karnataka State Government and the Green Agency of the Year was McCann.
Amitabh Bachchan was made an honorary IAA member. He said, “Advertisements change the way we look at things. And we need sensible, innovative advertisements to address the issues. That is why these awards need to be applauded and lauded – because they are making an effort to make an environment of change.”
The winners:
Category |
Award |
Winner |
Creative Title |
Press - Services |
silver |
Mc Cann Erickson (I) Pvt Ltd - BLR |
World War |
Press - Corporate |
silver |
FCBUlka Advertising Pvt Ltd |
Tiger / Gorilla |
Press - Corporate |
Gold |
Mc Cann Erickson (I) Pvt Ltd - BLR |
Bumper |
TVC / Cinema - Corporate |
silver |
Dentsu Creative Impact Pvt Ltd |
Your Cartons. My Classroom. |
TVC / Cinema - Corporate |
Gold |
Niche Minds |
We Live in a Blue Planet |
Digital |
silver |
Foxymoron |
Power Light a Village |
Digital |
Gold |
Webchutny Studios Pvt Ltd |
Mr. Wasted Bin |
Events |
silver |
Dentsu Creative Impact Pvt Ltd |
Corporate Activations - Your Cartons. My Classroom |
Pan Asia Jury Mention |
Cerificate |
JWT Colombo |
One Plate Project |
Out-Of-Home |
silver |
Touchstone Advertising & Marketing Services |
Asha (Hope) |
Out-Of-Home |
Gold |
Mc Cann Erickson (I) Pvt Ltd - BLR |
Disposable |
Green Hungama Contest |
Cheque |
Kartik Ramnathkar |
|
Print Production |
silver |
FCBUlka Advertising Pvt Ltd |
The Tree Story |
TVC / Cinema - Unreleased |
silver |
Mc Cann Erickson (I) Pvt Ltd - BLR |
Fish |
Young Green Art Director of the Year |
silver |
Amit Thakur (Leo Burnett) |
Good Paper Project |
Young Green Art Director of the Year |
Gold |
Sanuree Gomes (DDB Mudra Group) |
Help Desk |
Green Brand of the Year |
silver |
DDB Mudra Group |
Help Desk |
Green Brand of the Year |
Gold |
Team HUL |
Project Sunlight Launch in India - Anthems |
Corporate Social Crusader of the Year |
Gold |
Mathrubhumi |
SEED |
Corporate Social Crusader of the Year |
Gold |
HUL |
Project Sunlight |
Green Crusader |
Maneka Gandhi |
||
Campaign of the Year |
silver |
Dentsu Creative Impact Pvt Ltd |
Your Cartons. My Classroom |
Campaign of the Year |
Gold |
Mc Cann Erickson (I) Pvt Ltd |
Wake Up Clean Up |
Green Advertiser of the Year |
Gold |
BBMP (Karnataka State Government) |
|
Green Agency of the Year |
Gold |
Mc Cann Erickson (I) Pvt Ltd |