The theme of the campaign is to empower and educate people to take informed decisions at the hustings
BestMediaInfo Bureau | Delhi | March 3, 2014
Hindi news channel, News Nation, has launched its latest brand campaign with a burst on top radio stations across the country beginning today. The theme of the campaign is to empower and educate people to take an informed decision at the ballot box for General Election 2014.
The target audience of the campaign is the youth and the decision making audience who want to bring a change in society.
Speaking of the campaign, Shailesh Kumar, CEO and Editor-in-Chief, said, “Radio is one of the popular mediums which address our target audience. Our creative conveys the significance of empowerment and informed decisions at the onset of the most important democratic process, the Lok Sabha Elections 2014.”
It may be noted that News Nation which celebrated its 1st anniversary on February 14, 2014, has walked up the ladder of ratings and is well placed in the Hindi news genre. As a reporter-led channel with extensive field reporting, News Nation has gradually emerged as a serious player with pure news content and traditional style of presentation.
Abhay Ojha, Sr. VP - Sales & Marketing, News Nation, said, “Radio was one of the mediums used in our launch campaign. The current campaign is aimed to act as a reminder of the values of News Nation. This is the most appropriate time for the activity as General Elections are close by.”