My FM hikes advertising rates by 25%

The decision to hike rates has been taken to address the current inventory crunch, and is effective from April 1

BestMediaInfo Bureau | Delhi | March 5, 2014

My FM has increased its advertising rates by 25 per cent. The decision to hike rates has been taken to address the current inventory crunch. The hike is effective from April 1, 2014.

Harrish M Bhatia CEO, 94.3 My FM, said, “My FM understands the pulse of the market; our music and content are according to listeners' preferences. This has enabled My FM to enjoy an unparalleled leadership across its stations. Our markets are growing at an exponential pace and advertisers have realised that radio is the most effective way of reaching out to the audience. Our advertisers know the value proposition we offer basis our local understanding, and that is why we are the retail king. The new price structure is designed keeping the interest of both client and listeners in mind.”

My FM is the radio business of DB Corp Ltd. Launched in 2006, it has set up its network across 17 Tier II & III cities across seven states, building on the strong local understanding that Bhaskar Group has in these markets. The network is present is available in Jaipur, Jodhpur, Chandigarh, Bhopal, Jalandhar, Ahmedabad, Surat, Udaipur, Gwalior, Indore, Ajmer, Amritsar, Bilaspur, Nagpur, Raipur, Kota and Jabalpur.

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