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MSLGROUP wins six new clients

The new clients are Tata Motors, Changi Airport, Monster Energy Drink, Videocon D2H, Sobha Developers and Kinetic Group

BestMediaInfo Bureau | Mumbai | March 4, 2014

msl-new-logoMSLGROUP, Publicis Groupe’s flagship strategic communications and engagement company, has announced partnerships with six new clients across a range of industries – Tata Motors, Changi Airport Group (CAG), Monster Energy Drink, Videocon D2H, Sobha Developers and Kinetic Group.

Jaideep Shergill, CEO, MSLGROUP India, said, “The industry is evolving and clients are looking for strategic and integrated communications that will differentiate them in the marketplace. At MSLGROUP, we have the pulse of the communications space and are constantly evolving to cater to clients’ changing requirements. We are pleased to partner well-known and established players like these.”

Tata Motors has entrusted the agency to create and implement an integrated social and digital media strategy with a comprehensive, creative and content-driven solution for the corporate mandate.

Singapore’s Changi Airport, the world’s most awarded airport with more than 450 accolades to its credit since it opened in 1981, has chosen MSLGROUP for strategic advisory and engagement solutions in India. The programme objective is mainly strategic guidance in creating and building brand awareness in India.

Monster Energy Drink, from the Narang Group, has tasked the agency to provide targeted integrated communication strategies based on experiential, along with communications counsel.

For Videocon d2h, MSLGROUP will provide strategic counsel for the brand across India as well as advise and execute communication around unique product innovations, creating several ‘firsts’ in the category.

The agency will provide strategic corporate communications advisory to Sobha Developers. It will develop a comprehensive communication strategy that will accentuate the brand value in the media and build on brand credentials.

Kinetic Group has entrusted MSLGROUP with strategic advisory for corporate reputation management as well as counsel around the introduction of business verticals in 2014.

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