Amitabh Bachchan will be the Chief Guest. 9XM is the presenting sponsor
BestMediaInfo Bureau | Mumbai | March 7, 2014
The fourth edition of IAA Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) will be presented at a glittering function to be held on March 14, 2014 at the Palladium Hotel, Parel, Mumbai.
The Olive Crowns are Asia's first and only awards that salute excellence in communicating sustainability. Endorsed by the Asian Federation of Advertising Associations (AFAA), these awards for "green" advertising have been warmly embraced by the industry and have grown in stature and size over the last four years.
The Olive Crowns event is run like a cause without any fees for creative entries and is a non-ticketed, entry-by-invitation-only awards ceremony.
This year the IAA introduced a new special award for Corporate Social Crusader of the year. This award would salute a corporate for an outstanding CSR initiative.
âThe response to this award from top corporates is very heart-warming,â said Srinivasan K Swamy, President, India Chapter, IAA. âThe awards ceremony promises to be as meaningful as it will be entertaining.â
Pradeep Guha said, âThe association of 9XM as presenting sponsor with the Olive Crown awards is in its third year now. We believe that industry associations should work for the general good and we are therefore happy supporting such initiatives. I am personally happy with the way these awards have grown and the elite attendance at the awards function only endorses this.â
The Green Partners for the Olive Crown awards are Hungama.Com and the Patrika Group. The Banking Partner is Yes Bank.