The agency will be in-charge of creating India specific communication/activation platforms for Magnum based on its global communication mix
BestMediaInfo Bureau | Mumbai | March 3, 2014
Following a multi-agency pitch, premium ice cream brand Magnum from Hindustan Unilever has awarded its creative mandate to BBH India. Magnum ice cream is available in more than 35 countries across the globe and is now launching in India.
BBH India will be in-charge of creating India specific communication/activation platforms for Magnum based on its global communication mix. This includes extensive work on engagement platforms that include social media and retail touch points.
Sapan Sharma, General Manager - Ice cream, HUL, said, âWe are excited to have BBH working on one of our most important launches this year. They are a young and energetic team with some great creative work to showcase and I expect them to create similar magic for Magnum.â
Subhash Kamath, CEO and Managing Partner BBH India, said, âIt was one of the more exciting pitches to win. Magnum is an awesome ice cream, one of the best Iâve tasted. Weâre really looking forward to help promote it and make it a success in India.â
On the pitch, Russell Barrett, CCO and Managing Partner BBH, said, âPitching for and winning a world famous brand like Magnum is a tremendous upper for all of us. Magnum is a modern brand; looking to engage with audiences and that is something we are very keen to do as a creative company. And then, itâs the worldâs best ice cream, so product sampling is obviously a must that we will approach with tremendous dedication.â
BBH is now a creative network wholly owned by the Publicis Groupe. BBH India was founded in 2009 and since then has grown very rapidly to a staff strength of 70 people and manages a portfolio of diverse clients and brands that includes Unilever, Marico, Diageo, Skoda, Red Bull, DSP BlackRock, Romedy Now, Movies Now and World Gold Council, amongst others.