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amanté appoints Isobar India as its social media agency

amanté is a subsidiary of MAS Holdings, South Asia’s largest supplier of niche market intimate wear

BestMediaInfo Bureau | Delhi | March 19, 2014

isobar-indiaIsobar India has been appointed as amanté’s social media partner. The win follows a multi-agency pitch. The account will be handled out of Isobar’s Bangalore branch. Isobar is the fastest growing global digital agency in India offering full service digital solutions.

Vivek Mehta, CEO, amanté, MAS Brands India, said, “It is indispensable for us to engage and connect with customers on the digital platform. Through social media, we can target relevant content based on a customer’s profile. Isobar’s diversified experience and expertise in the social media platform will help us achieve that in an optimal manner.”

Shamsuddin Jasani, MD, Isobar India, said, “It’s a great honour for us to work with amanté. In the current milieu, it has become imperative for brands to connect with customers on the digital platform. Our continuous efforts towards providing pioneering solutions for clients have made it possible for us to win this pitch.”

Jasani added, “Social media plays a vital role for brand communication these days. We need to find the right positioning for amanté on social media and amplify its offline consumer comments in the digital space.”

Launched in India in the fall of 2007, amanté is South Asia’s largest supplier of niche market intimate wear. The brand embodies two decades of excellence by MAS in this specialised field. It has fully integrated supply chain and design offices in New York, London and Hong Kong.

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