12 top agencies participated in a 12 top agencies. iContract will handle both digital marketing and social media for the brand
BestMediaInfo Bureau | Delhi | February 24, 2014
Wills Lifestyle, the premium fashion and lifestyle brand from ITC, has appointed iContract, a part of Contract Advertising, as its digital marketing agency to handle the digital marketing and social media portfolio for the brand.
After a rigorous selection process involving 12 top agencies, from which three agencies were shortlisted for the final round of consideration, iContract was selected for its creative strategy and execution plan to build the brand in the digital space.
Karan Kumar, General Manager, Lifestyle Retailing Business Division, ITC, said, “The marketing paradigm has changed with the dawn of digital age. Consumer engagement and consumer dialogue has taken the forefront to drive brand salience. With online shopping going live, it was inevitable for us to mandate an agency with the brand’s digital duties. With iContract on board we look forward to strengthen brand presence online including social media platforms.”