Star Life OK to show Asia Cup 2014 live in UK & Europe

The tournament will be exclusively televised on Star Life OK starting Feb 25 at 8 am

February 18, 2014:

Keen to offer cricket as a live experience to the large Asian population in the UK & Europe and build a strong viewer connect, Star Life OK for the very first time will be showing live cricket in the UK & Europe.

The Asia Cup 2014 tournament will be exclusively televised on Star Life OK starting Feb 25 at 8 am.

A total of 11 matches will be played with the opening game on 25th February and the final on 8th March 2014, scheduled to be held in Bangladesh.

Yeshpal Sharma, Senior Vice President Star UK & Europe said the “Given the passion for cricket amongst Asians worldwide, we are very proud to bring the Asia Cup 2014 to our viewers in the UK & Europe & offer them live cricket on television.”

This tournament promises to be one of the most competitive cricket in the Asian sub-continent.

It will feature one day internationals played between leading Asian countries - India, Pakistan, Sri Lanka, and Bangladesh along with Afghanistan.  Afghanistan will be participating in a major ODI tournament for the first time.

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