Call for entries open for BuzzInContent Awards 2020 Enter Now

Best Media Info

Editor’s Picks

BuzzInContent Awards

Radio City forays into international music

Launches two new web radio stations – Radio City International and Radio City Love

BestMediaInfo Bureau | Mumbai | February 14, 2014

radiocity-internationl-radiocity-love, a premium web radio, is launching two new stations this month – Radio City International and Radio City Love. The web radio stations go live from ­today, and will feature international music and contemporary love hits.

Research shows that young audiences are always in search of international hits (classic and contemporary). Radio City International aims to be the one-stop-destination for all contemporary international hits from artists like Taylor Swift, Justin Bieber, Akon, Pitbull, Rihanna, Michael Buble. The station will also feature hits from the 80s and 90s by Bon Jovi, Bryan Adams, Michael Jackson, Bruce Springsteen, Shaggy, Backstreet Boys and other popular artists.

This season of love also gets a new station – Radio City Love. Listeners can enjoy an ultimate compilation of melodious love songs by notable artists like Celine Dion, Shania Twain, Bryan Adams, John Mayer and many others. The station will host all-time love hits like My Heart Will Go On, You’re Still The One, Everything I Do, Your Body Is A Wonderland amongst many others.

Rachna Kanwar, Business Head, Digital & New Business, Radio City 91.1 FM, said, “Having established a strong presence in the Popular, Indie and Regional genres, the launch of Radio City International and Radio City Love marks our foray into the international music space.  The content on these web radio stations is specifically designed to appeal to the listeners in India as well as those abroad. As always, we have done extensive research on the kind of music that our listeners would like. With this launch, our morning show host, Annie of 'Wild Wild West', will be heard on Radio City International in a brand new avatar.”

With the launch of Radio City International and Radio City Love, is getting closer to its endeavour of creating differentiated content.

Post a Comment