Policybazaar appoints Naveen Kukreja as CMO

Also brings on board Satkam Divya as Associate Director

BestMediaInfo Bureau | Delhi | February 20, 2014

(Left) Naveen Kukreja and Satkam Divya (Right)

Policybazaar.com has appointed Naveen Kukreja as Group Chief Marketing Officer and Director – Non Insurance business. It also announced the appointment of Satkam Divya as Associate Director.

Kukreja will be responsible for leading overall marketing and strengthening the brand further. He will also lead the overall expansion efforts in the non-insurance space. Divya will be responsible for heading the mobile commerce business of the company.

Yashish Dahiya, CEO & Co-founder, Policybazaar.com, said, “I am delighted to have Naveen and Satkam on board and I am sure that their rich experience will further strengthen our business. Naveen has a rare combination of very strong expertise across financial services, digital, analytics and marketing and I am sure that his knowledge and understanding of the sector will help us reinforce our leadership position in the industry.”

He added, “Mobile platform is a key focus area for us and I am confident that under Satkam's guidance we will not only be able to tap this platform effectively but also take a lead in the business.”

Kukreja joins Policybazaar.com from Aviva Life Insurance where he was the Senior VP - Marketing & Strategy, and was instrumental in formulating the strategy for establishing and growing its digital business besides leading the overall strategy and analytics functions for Aviva. Before that, he worked with Capital One Bank in the UK and with Citibank in India. He brings with him an experience of close to 13 years across the financial services industry.

Divya has worked with leading companies in the financial services space like Netambit, TimesofMoney and ICICI Bank. He also had an entrepreneurial venture in the space called Rupeetalk.com.

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