&Pictures lines up Sunday dose of 'Hollywood in Hindi'

With an exhaustive movie line-up of famous Hollywood films dubbed in Hindi, Hollywood Sundays starts on March 2 at 12 noon

BestMediaInfo Burea | Mumbai | February 28, 2014

Breaking the cluttered Hindi cinema space, &Pictures has tapped unexplored territories by making India's first crowd-sourced film 'Online Milo Saajana', during its launch phase. The channel has emerged as India's first interactive Hindi movie channel which is all set to strengthen its programming line-up. It has acquired rights from Sony Pictures to air 40 Hollywood films dubbed in Hindi and bringing the 'Asli Desi' flavour with 'Hollywood Sundays' at 12 PM starting March 2, 2014.

With an exhaustive movie line-up of famous Hollywood films dubbed in Hindi, &Pictures is all set to bring freshness in movie viewing. This extensive list of films includes action, action-comedy, rom-coms, horror and animated movies. March will see a mix of action and action-comedy which includes movies such as Hancock, Karate Kid (1984), The Adventures of Tintin, Resident Evil and Terminator Salvation.

Akash Chawla, ZEEL Marketing Head, National Channels, said, “&Pictures programming line-up caters to the progressive Indian mindset rooted in tradition. With 'Hollywood Sundays' we are offering our viewers the world class experience of Hollywood movies in their comfort zone of Hindi cinema. Sunday afternoons are usually family time spent together watching television, hence it was the ideal time to showcase Hollywood Sundays.”

Apart from Hollywood Sundays, &Pictures offer a robust programming line-up which includes 'Pictures @ 8' and 'Comedy ka Siyapaa'. 'Pictures @ 8' will see popular Hindi movies that have been recently released. It will showcase films that have been accepted and admired by the audiences. With the release of 'Total Siyapaa' round the corner, & Pictures, the co-producer of the movie, is all set to bring a comedy film festival called 'Comedy ka Siyapaa'. This weeklong movie festival will begin from Monday, March 3, 2014 at 2 PM and will include a comedy riot of movies such as 'All the Best', 'Andaz Apna Apna', 'Double Dhamaal', 'Apna Sapna Money Money' and 'Deewane Huye Paagal'.

Hollywood movies will be promoted on social media through a contest which will invite entries for viewers to send Hindi movie names for the Hollywood movies. Twitter hastag: #hollywoodsundays; SMS: and movie_name_in_hindiyour_name and send to 57575.

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