Organized every year during Saraswati Puja, its objective is to reach out to children
February 4, 2014:
Parle Products,Â one of Indiaâs pioneers in the biscuit and confectionary manufacturing segment, announced the 13thÂ edition of Parle Saraswati Vandana to be celebrated in Kolkata. Organized every year during Saraswati Puja, its objective is to reach out to children by organizing a competition for students and encourage creativity.
This year, Parle Products Ltd. will invite over 650 schools from cities like Kolkata, Howrah, Siliguri, Durgapur, Asansol, Kharaghpur, Midnapore, Serampore, Chinsura, Chandannagar, Baruipir, Belghoria, Madhyamgram, Barrackpore, Burdwan, Bolpur, Krishnanagar, Behrampur, Malda, Ranaghat, and Raigunj. The program involves rewarding the most creative ways that schools pay tribute to Goddess Saraswati.
Speaking about the initiative,Â Bhavin Panchamia, Product Manager, Parle ProductsÂ said,Â âWith this initiative we intend to encourage children to learn and honour traditional festivals. We have witnessed a growing interest and participation from schools in West Bengal over the years and in our 13thÂ year, we aim to scale higher.â
After the festival, a chosen panel of judges that are specialist in their respective fields, will select the best entries and felicitate them with awards. The 1stÂ prize being Rs. 30,000/-, two 2nd prizes for Rs. 15,000/- each, five 3rd prizes at Rs. 10,000/- each, 25 consolation prizes for Rs. 3,000/-, 27 special prizes. Parle will also conduct a Magazine competition where students will be given topics to write about.
The judges will visit all the participating schools and select winners on various aspects of the Puja based on creativity and originality viz. pandal dĂ©cor, idol, crowd, ambiance, discipline, devotion, decoration, craft work and the overall appeal of the Puja.