BuzzInContent Awards 2020

Best Media Info

Editor’s Picks

Now, one more Bengali music channel – Music F-Fatafati – goes on air

The 24-hour music channel has been launched by Royal Raj Media and Launch Pad

BestMediaInfo Bureau | Delhi | February 19, 2014

Music F-Fatafati logoMusic F-Fatafati, an all-new Bengali music channel, is gearing up to take entertainment to the next level in West Bengal. Having been launched recently, Music F-Fatafati is a 24-hour channel that features the latest and the best in Bengali movie music. With a refreshing look and feel and an international standard channel packaging, it is one of the most appealing Bengali music channels today.

Apart from a world class appearance, Music F-Fatafati has incorporated 3D animation and cartoon shorts that will keep viewers entertained in between shows. The channel has brought to life characters like Jagai, Madhai and Pappi Da whose hilarious antics and witty spoofs will have the audiences in splits.

Siddharth Misra, MD, Royal Raj Media, said, “We are pleased to tie up with Launch Pad for the launch of Music F-Fatafati and offer the latest in Bangla music to our audiences. With a strategic tie-up with Eskay Films, we hope to deliver a fantastic product. In the first week, the channel haa caught the eye of audiences; we are confident that Music F-Fatafati will soon be the final word in Bengali music.”

Vikas Varma Vikas Varma

Speaking about the concept behind the channel, Vikas Varma, Director, Launch Pad, said, “After the successful launch of various TV channels like 9XM, etc., Music F-Fatafati has been very close to my heart. In the past 5-6 years, Bengali music and movies have achieved world class standards. I believe this channel will change the way viewers consume music. This is my gift to all the Bangla music lovers.”

Probal Gaanguly Probal Gaanguly

Probal Gaanguly, Director, Launch Pad said “West Bengal is a growing market for advertisers, broadcasters and media planners. We are confident that Music F-Fatafati will offer a new dimension to the untapped music entertainment space which we think has not been explored to its fullest. We are confident that with a rich Bengali music library and clutter-breaking content on the channel, we will be able engage viewers and also offer advertisers an effective platform to reach their TG.”

Royal Raj has partnered with Launch Pad for the conceptualisation, creation and management of the channel for the next three years. Launch Pad is a first of its kind BoT (Build-Operate-Transfer) model in the broadcasting space. Launch Pad is looking at launching many more regional music channels in the future. The company successfully launched the Bhojpuri music channel Hummra M last year in a similar deal.

Post a Comment