Walker joins Mindshare from Australia where she was most recently CMO at iiNet. Prior to that, she was Marketing Director at Telstra
BestMediaInfo Bureau | Delhi | February 19, 2014
Mindshare has appointed Wendy Walker as Regional Chief Growth Officer for Asia Pacific. She will be based in Singapore. She takes over from Kevin Rooney, who has moved into a new role as Managing Director for m/SIX Asia Pacific.
Walker brings over 20 years of marketing experience. As Chief Growth Officer - APAC, she will work with the leadership team in the region to build greater momentum behind prospecting, pitching and selling Mindshare's products and services to new and existing clients. Her focus will be on accelerating top-line growth. She will also spearhead Mindshare's brand marketing and PR efforts in the region.
Walker joins Mindshare from Australia where she was most recently CMO at iiNet. Prior to that, she was Marketing Director at Telstra, with responsibility forÂ relationship marketing, B2B and government, international marketing communications, award programmes and events. She also championed strategic initiatives across all Telstra brands. Walker has also worked as the head of marketing for the MBF Group and at Ansett Australia in the early part of her career.
Commenting on her new role, Walker said, âIâm thrilled to have joined the Mindshare family and to have theÂ opportunity to work with such a talented and diverseÂ teamÂ across the region. Having worked closely with agency partners throughout my career,Â IâmÂ really looking forward toÂ using my marketingÂ experience to contribute to the Mindshare business and our clients.â
Ashutosh Srivastava, Chairman Asia / CEO Growth Markets at Mindshare, said, âWe are delighted to welcome Wendy into the Mindshare network. Her extensive experience as a senior marketer willÂ provide great insight into how we can even further improve ourÂ offering to our clients. Her track record of identifying core customer insights and translating those into tangible strategies and results is an ability we plan to leverage across the business. Having worked all her career on the client side, Wendy will no doubt add immense value to our new business prospecting and pitching process, given her understanding of whatÂ clientsÂ look for from an agency partner.â