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2014 APAC Effie Awards: Lowe Lintas leads Indian charge with 6 shortlists

APAC Effie Awards has announced 99 finalists for its 2014 Awards. McCann and Grey contributed two each to the Indian tally

BestMediaInfo Bureau | Delhi | February 27, 2014

effie-awards APAC Effie Awards has announced 99 finalists for its 2014 Awards. The finalist results were announced after two rounds of intense judging by the jury comprising industry professionals and senior level executives from agencies and clients across the region.

Indian agencies notched up a tally of 12 shortlisted finalists. While Lowe Lintas & Partners had a tally of six, McCann and Grey contributed two each.

The jury is led by Connie Chan as the 2014 Judging and Awards Chairman, and four Heads of Jury, namely, Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group, Ben Lightfoot, CEO, McCann Worldgroup Singapore, Nicky Lim, Regional Director, ASEAN, Geometry Global, and Pully Chau, Advertising and Effie veteran.

The finalists span 25 Single Market and Multi-market categories and represent work from agencies from 16 countries, with China, Australia and New Zealand being the top 3 countries with the highest number of finalist entries.

Winners will be announced at the Awards Gala taking place on April 3, 2014 at The Conrad Centennial, Singapore. Special awards –Agency of the Year Award and Agency Network of the Year Award will also be presented at the awards gala.

The Effie Awards is recognised throughout the industry as the global standard of marketing effectiveness excellence. Organised by the Confederation of the Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region’s most outstanding marketing communication work that have proven results in meeting strategic objectives.

Shortlists from India:

No. Entry Title Agency Client Country
Single Market - Beverages – Alcohol

1

VAT MAN BBH Communications India Diageo India India
Single Market - Beverages Non-Alcohol

2

Good Life Club PHD India Hindustan Unilever India

3

How Coca-Cola Won The Battle For Indian Teens McCann Worldgroup Coca-Cola India India
Single Market - IT /Telco

4

Idea Honey Bunny Lowe Lintas & Partners Idea Cellular India
Single Market - Other Products & Services

5

Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth Grey Worldwide India KewalKiran Clothing India
Single Market - Brand Experience

6

Idea Hunny Bunny Lowe Lintas & Partners Idea Cellular India

7

7

The Good Guys Lowe Lintas & Partners ICICI Prudential Life Insurance Company India
Single Market - GoodWorks - Brand

8

Help A Child Reach 5 Lowe Lintas & Partners Unilever India

9

Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth Grey Worldwide India KewalKiran Clothing India

10

Women For Women McCann Worldgroup Johnson & Johnson India
Single Market - Media Innovation

11

100% Natural. Seeded. Lowe Lintas & Partners Hindustan Unilever India

12

Idea Hunny Bunny Lowe Lintas & Partners Idea Cellular India

Rest of APAC:

No. Entry Title Agency Client Country
Single Market - Automotive

1

Aqua Social Fes!! Dentsu Inc. Toyota Marketing Japan Corporation Japan

2

Excelle Life Lowe China Shanghai General Motors China

3

Go Young! Go SUV! Lowe China Shanghai General Motors China

4

I bought a Jeep CumminsRoss Fiat Chrysler Group Australia Australia

5

Mercedes-Benz B-Class After Dark Campaign Ogilvy Beijing Beijing Mercedes-Benz Sales Service Co.,Ltd. China

6

Parking Darts TBWA HAKUHODO NISSAN Japan
Single Market - Beauty & Wellness

7

Reflection: If Looks Can Kill JWT O.P.Natural Product Co.,Ltd Thailand
Single Market - Beverages – Alcohol

8

Absolut Unique Ogilvy & Mather New Zealand PernodRicard New Zealand New Zealand

9

Mom's Catered Banquet Dish McCann Worldgroup Taipei Taiwan Beer Taiwan

10

NODOGOSHI DREAMS Dentsu Inc. KIRIN Brewery Company,Limited Japan

12

Why Import Craft Beer When You Can Import Craft Brewers? Barnes, Catmur& Friends Boundary Road Brewery New Zealand
Single Market - Beverages Non-Alcohol

15

Made for Cricket Walter PepsiCo International Pakistan

16

Milo Cans Twisted Football Ogilvy Malaysia Nestle Products SdnBhd Malaysia

17

Pepsico Bring Happiness Home BBDO China Pepsico China China

18

Tang - Cherishing Individuality Ogilvy & Mather Communications Pvt. Ltd. Mondelez International Bangladesh
Single Market - Food

19

Apology Press Conference Grand Prix I&S BBDO Mars Japan Ltd. Japan

20

Dive Into Love 2013 PHD Shanghai Unilever China

21

Kit Kat Zizan J.Walter Thompson SdnBhd Nestle Malaysia SdnBhd Malaysia

22

Say It With Chocolate Geometry Global Mondelez Malaysia Sales Sdn.Bhd Malaysia
Single Market - Financial Products & Services

23

Expect the Even More Unexpected DDB Group Singapore DBS Bank Ltd Singapore
Single Market - Government / Institutional

24

100 Day Challenge McCann Victorian Responsible Gambling Foundation Australia

25

Increasing the diversity of NZ Police M&C Saatchi New Zealand Police New Zealand

26

Overcoming 'It won't happen to me'. JWT Sydney NSW Rural Fire Service Australia

27

SUTD Women's Campaign Goodfellas Singapore University of Technology and Design Singapore
Single Market - Household Supplies & Services

28

Scent Mix Recipe 12 GREY Tokyo P&G Japan

29

The Soil Restaurant TBWA HAKUHODO Protoleaf Japan

30

The Truth Lies Behind I&S BBDO Shabondama Soap Co., Ltd. Japan
Single Market - IT /Telco

31

Creating Street Art Through the Web Bartle BogleHegarty Ltd Google Singapore

32

How Brad Pitt's Bro helped Virgin Mobile punch above its weight Havas Worldwide Australia Virgin Mobile Australia Australia
Single Market - Media, Entertainment & Leisure

34

Facebook Powered Slot Cars GPY&R Brisbane V8 Supercars Australia

35

NetEase News-The Attitude Is On You Proximity Shanghai NetEase, Inc. China
Single Market - Restaurants

36

Meet Share Love DDB Group Singapore McDonald's Restaurant Pte Ltd Singapore

37

Pasta Hut J Walter Thompson Singapore Pte Ltd Pizza Hut Singapore

38

Shaking up the category and winning Clemenger BBDO Sydney Hungry Jack's Australia
Single Market - Retail

39

Hell's Most Fiendish Invention Yet: Pizza Roulette Barnes, Catmur& Friends Hell Pizza New Zealand

40

How OPSM and our ocean lifeguards rescued Australian's eyes from the sun. Saatchi & Saatchi Luxottica Australia

41

Making DIY Easy As DraftFCB New Zealand Mitre 10 (NZ) Limited New Zealand

42

Marionettebot TBWA HAKUHODO UNITED ARROWS LTD. Japan
Single Market - Travel / Tourism

43

Christchurch Reimagined: How BIG thinking got Aussies back to Christchurch Iris Sydney Christchurch & Canterbury Tourism Australia

44

Driving action through one of the most powerful emotions - guilt Ogilvy & Mather Taiwan High Speed Rail Corporation Taiwan

45

Dumb Ways to Die McCann Metro Trains Australia

46

It's More Fun In The Philippines BBDO Guerrero Philippine Department of Tourism Philippines
Single Market - Other Products & Services

47

Bridge of Life Cheil Worldwide Samsung Life Insurance South Korea

48

Car Creation Whybin\TBWA Insurance Australia Group Australia

50

Smoking Kid - A Personal Message to the Smokers Ogilvy & Mather Thailand Thai Health Promotion Foundation Thailand

51

Unilever Fun Fair Riverorchid Cambodia Unilever Cambodia Cambodia
Single Market - Asia Pacific Brands

52

Be Good With Money Colenso BBDO Bank of New Zealand New Zealand

53

Bridge of Life Cheil Worldwide Samsung Life Insurance South Korea

54

Car Creation Whybin\TBWA Insurance Australia Group Australia

55

Feel Tip Top Colenso BBDO Fonterra Brands Ltd New Zealand

56

The Smart Phone Line Colenso BBDO Samsung Electronics New Zealand

57

Work Til You Die Colenso BBDO Bank of New Zealand New Zealand
Single Market - Brand Experience

58

Car Creation Whybin\TBWA Insurance Australia Group Australia

59

Feel Tip Top Colenso BBDO Fonterra Brands Ltd New Zealand

60

GILLETTE SHAVE SEXY BBDO CHINA P&G CHINA China

62

NetEase News-The Attitude Is On You Proximity Shanghai NetEase, Inc. China

63

SAY IT WITH CHOCOLATE Geometry Global MONDELEZ MALAYSIA SALES SDN.BHD Malaysia
Single Market - Brand Revitalisation

64

Car Creation Whybin\TBWA Insurance Australia Group Australia

65

Making low Prices Irresistible Belgiovane Williams Mackay Kmart Australia
Single Market - David vs Goliath

66

Getting John West to Change its Tuna Saatchi & Saatchi Greenpeace Australia

67

How Brad Pitt's Bro helped Virgin Mobile punch above its weight Havas Worldwide Australia Virgin Mobile Australia Australia

68

Shaking up the category and winning Clemenger BBDO Sydney Hungry Jack's Australia
Single Market - GoodWorks - Brand

70

Bridge of Life Cheil Worldwide Samsung Life Insurance South Korea
Single Market - GoodWorks – Non Profit

74

Getting John West to Change its Tuna Saatchi & Saatchi Greenpeace Australia

75

Let's talk ability TBWA Centre For Enabled Living Ltd Singapore

76

Old Parts For New Ogilvy & Mather Advertising HK ORBIS Hong Kong

77

Smoking Kid - A Personal Message to the Smokers Ogilvy & Mather Thailand Thai Health Promotion Foundation Thailand

78

The world's first petition-signing robot. Driving the Australian Government to action. Havas Worldwide Australia Save Our Sons Australia

79

Trial by Timeline Colenso BBDO Amnesty International New Zealand
Single Market - Media Innovation

81

Beyond The Wall Colenso BBDO Frucor Beverages Ltd New Zealand

83

Say It With Chocolate Geometry Global Mondelez Malaysia Sales Sdn.Bhd Malaysia

84

Shaking up the category and winning Clemenger BBDO Sydney Hungry Jack's Australia

85

Trial by Timeline Colenso BBDO Amnesty International New Zealand
Single Market - New Product or Service

86

The smallest café in the world Cheil Worldwide Dongsuh Food South Korea

87

Work Til You Die Colenso BBDO Bank of New Zealand New Zealand
Single Market - Small Budget

88

Dumb Ways to Die McCann Metro Trains Australia

89

Gillette Shave Sexy BBDO China P&G China China

90

Shaking up the category and winning Clemenger BBDO Sydney Hungry Jack's Australia

91

Shoe Dating Geometry Global, Malaysia Heart and Sole SdnBhd Malaysia

92

Trial by Timeline Colenso BBDO Amnesty International New Zealand
Single Market - Sustained Success

93

Dip. Dab. Drop. Lowe Singapore Unilever Singapore

94

Effectively Killing Hungrythirsty Dead The Monkeys Parmalat Australia

95

Extra Flavors of Life – The Favorite Campaign of a Generation in China BBDO Company Limited Guangzhou Branch Wrigley Confectionery (China) Limited China

96

I Quit - From Anti-Smoking to Pro-Quitting Ogilvy & Mather Singapore Health Promotion Board Singapore Singapore

97

Kit Kat - Sweetness for Adults JWT Japan Nestle Japan Ltd. Japan

98

The Journal: Three years of changing behaviour& saving lives DraftFCB New Zealand Health Promotion Agency New Zealand
Multi Market - Products

99

How Snickers Got on its Game in Asia BBDO Hong Kong Ltd. Mars Foods Inc. China

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