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2014 APAC Effie Awards: Lowe Lintas leads Indian charge with 6 shortlists
APAC Effie Awards has announced 99 finalists for its 2014 Awards. McCann and Grey contributed two each to the Indian tally
BestMediaInfo Bureau | Delhi | February 27, 2014
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Indian agencies notched up a tally of 12 shortlisted finalists. While Lowe Lintas & Partners had a tally of six, McCann and Grey contributed two each.
The jury is led by Connie Chan as the 2014 Judging and Awards Chairman, and four Heads of Jury, namely, Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group, Ben Lightfoot, CEO, McCann Worldgroup Singapore, Nicky Lim, Regional Director, ASEAN, Geometry Global, and Pully Chau, Advertising and Effie veteran.
The finalists span 25 Single Market and Multi-market categories and represent work from agencies from 16 countries, with China, Australia and New Zealand being the top 3 countries with the highest number of finalist entries.
Winners will be announced at the Awards Gala taking place on April 3, 2014 at The Conrad Centennial, Singapore. Special awards –Agency of the Year Award and Agency Network of the Year Award will also be presented at the awards gala.
The Effie Awards is recognised throughout the industry as the global standard of marketing effectiveness excellence. Organised by the Confederation of the Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region's most outstanding marketing communication work that have proven results in meeting strategic objectives.
Shortlists from India:
| No. | Entry Title | Agency | Client | Country |
| Single Market - Beverages – Alcohol | ||||
1 | VAT MAN | BBH Communications India | Diageo India | India |
| Single Market - Beverages Non-Alcohol | ||||
2 | Good Life Club | PHD India | Hindustan Unilever | India |
3 | How Coca-Cola Won The Battle For Indian Teens | McCann Worldgroup | Coca-Cola India | India |
| Single Market - IT /Telco | ||||
4 | Idea Honey Bunny | Lowe Lintas & Partners | Idea Cellular | India |
| Single Market - Other Products & Services | ||||
5 | Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth | Grey Worldwide India | KewalKiran Clothing | India |
| Single Market - Brand Experience | ||||
6 | Idea Hunny Bunny | Lowe Lintas & Partners | Idea Cellular | India |
7 | ||||
7 | The Good Guys | Lowe Lintas & Partners | ICICI Prudential Life Insurance Company | India |
| Single Market - GoodWorks - Brand | ||||
8 | Help A Child Reach 5 | Lowe Lintas & Partners | Unilever | India |
9 | Killer Jeans: Making an Environmental Cause Fashionable to the Indian Youth | Grey Worldwide India | KewalKiran Clothing | India |
10 | Women For Women | McCann Worldgroup | Johnson & Johnson | India |
| Single Market - Media Innovation | ||||
11 | 100% Natural. Seeded. | Lowe Lintas & Partners | Hindustan Unilever | India |
12 | Idea Hunny Bunny | Lowe Lintas & Partners | Idea Cellular | India |
Rest of APAC:
| No. | Entry Title | Agency | Client | Country |
| Single Market - Automotive | ||||
1 | Aqua Social Fes!! | Dentsu Inc. | Toyota Marketing Japan Corporation | Japan |
2 | Excelle Life | Lowe China | Shanghai General Motors | China |
3 | Go Young! Go SUV! | Lowe China | Shanghai General Motors | China |
4 | I bought a Jeep | CumminsRoss | Fiat Chrysler Group Australia | Australia |
5 | Mercedes-Benz B-Class After Dark Campaign | Ogilvy Beijing | Beijing Mercedes-Benz Sales Service Co.,Ltd. | China |
6 | Parking Darts | TBWA HAKUHODO | NISSAN | Japan |
| Single Market - Beauty & Wellness | ||||
7 | Reflection: If Looks Can Kill | JWT | O.P.Natural Product Co.,Ltd | Thailand |
| Single Market - Beverages – Alcohol | ||||
8 | Absolut Unique | Ogilvy & Mather New Zealand | PernodRicard New Zealand | New Zealand |
9 | Mom's Catered Banquet Dish | McCann Worldgroup Taipei | Taiwan Beer | Taiwan |
10 | NODOGOSHI DREAMS | Dentsu Inc. | KIRIN Brewery Company,Limited | Japan |
12 | Why Import Craft Beer When You Can Import Craft Brewers? | Barnes, Catmur& Friends | Boundary Road Brewery | New Zealand |
| Single Market - Beverages Non-Alcohol | ||||
15 | Made for Cricket | Walter | PepsiCo International | Pakistan |
16 | Milo Cans Twisted Football | Ogilvy Malaysia | Nestle Products SdnBhd | Malaysia |
17 | Pepsico Bring Happiness Home | BBDO China | Pepsico China | China |
18 | Tang - Cherishing Individuality | Ogilvy & Mather Communications Pvt. Ltd. | Mondelez International | Bangladesh |
| Single Market - Food | ||||
19 | Apology Press Conference Grand Prix | I&S BBDO | Mars Japan Ltd. | Japan |
20 | Dive Into Love 2013 | PHD Shanghai | Unilever | China |
21 | Kit Kat Zizan | J.Walter Thompson SdnBhd | Nestle Malaysia SdnBhd | Malaysia |
22 | Say It With Chocolate | Geometry Global | Mondelez Malaysia Sales Sdn.Bhd | Malaysia |
| Single Market - Financial Products & Services | ||||
23 | Expect the Even More Unexpected | DDB Group Singapore | DBS Bank Ltd | Singapore |
| Single Market - Government / Institutional | ||||
24 | 100 Day Challenge | McCann | Victorian Responsible Gambling Foundation | Australia |
25 | Increasing the diversity of NZ Police | M&C Saatchi | New Zealand Police | New Zealand |
26 | Overcoming 'It won't happen to me'. | JWT Sydney | NSW Rural Fire Service | Australia |
27 | SUTD Women's Campaign | Goodfellas | Singapore University of Technology and Design | Singapore |
| Single Market - Household Supplies & Services | ||||
28 | Scent Mix Recipe 12 | GREY Tokyo | P&G | Japan |
29 | The Soil Restaurant | TBWA HAKUHODO | Protoleaf | Japan |
30 | The Truth Lies Behind | I&S BBDO | Shabondama Soap Co., Ltd. | Japan |
| Single Market - IT /Telco | ||||
31 | Creating Street Art Through the Web | Bartle BogleHegarty Ltd | Singapore | |
32 | How Brad Pitt's Bro helped Virgin Mobile punch above its weight | Havas Worldwide Australia | Virgin Mobile Australia | Australia |
| Single Market - Media, Entertainment & Leisure | ||||
34 | Facebook Powered Slot Cars | GPY&R Brisbane | V8 Supercars | Australia |
35 | NetEase News-The Attitude Is On You | Proximity Shanghai | NetEase, Inc. | China |
| Single Market - Restaurants | ||||
36 | Meet Share Love | DDB Group Singapore | McDonald's Restaurant Pte Ltd | Singapore |
37 | Pasta Hut | J Walter Thompson Singapore Pte Ltd | Pizza Hut | Singapore |
38 | Shaking up the category and winning | Clemenger BBDO Sydney | Hungry Jack's | Australia |
| Single Market - Retail | ||||
39 | Hell's Most Fiendish Invention Yet: Pizza Roulette | Barnes, Catmur& Friends | Hell Pizza | New Zealand |
40 | How OPSM and our ocean lifeguards rescued Australian's eyes from the sun. | Saatchi & Saatchi | Luxottica | Australia |
41 | Making DIY Easy As | DraftFCB New Zealand | Mitre 10 (NZ) Limited | New Zealand |
42 | Marionettebot | TBWA HAKUHODO | UNITED ARROWS LTD. | Japan |
| Single Market - Travel / Tourism | ||||
43 | Christchurch Reimagined: How BIG thinking got Aussies back to Christchurch | Iris Sydney | Christchurch & Canterbury Tourism | Australia |
44 | Driving action through one of the most powerful emotions - guilt | Ogilvy & Mather | Taiwan High Speed Rail Corporation | Taiwan |
45 | Dumb Ways to Die | McCann | Metro Trains | Australia |
46 | It's More Fun In The Philippines | BBDO Guerrero | Philippine Department of Tourism | Philippines |
| Single Market - Other Products & Services | ||||
47 | Bridge of Life | Cheil Worldwide | Samsung Life Insurance | South Korea |
48 | Car Creation | Whybin\TBWA | Insurance Australia Group | Australia |
50 | Smoking Kid - A Personal Message to the Smokers | Ogilvy & Mather Thailand | Thai Health Promotion Foundation | Thailand |
51 | Unilever Fun Fair | Riverorchid Cambodia | Unilever Cambodia | Cambodia |
| Single Market - Asia Pacific Brands | ||||
52 | Be Good With Money | Colenso BBDO | Bank of New Zealand | New Zealand |
53 | Bridge of Life | Cheil Worldwide | Samsung Life Insurance | South Korea |
54 | Car Creation | Whybin\TBWA | Insurance Australia Group | Australia |
55 | Feel Tip Top | Colenso BBDO | Fonterra Brands Ltd | New Zealand |
56 | The Smart Phone Line | Colenso BBDO | Samsung Electronics | New Zealand |
57 | Work Til You Die | Colenso BBDO | Bank of New Zealand | New Zealand |
| Single Market - Brand Experience | ||||
58 | Car Creation | Whybin\TBWA | Insurance Australia Group | Australia |
59 | Feel Tip Top | Colenso BBDO | Fonterra Brands Ltd | New Zealand |
60 | GILLETTE SHAVE SEXY | BBDO CHINA | P&G CHINA | China |
62 | NetEase News-The Attitude Is On You | Proximity Shanghai | NetEase, Inc. | China |
63 | SAY IT WITH CHOCOLATE | Geometry Global | MONDELEZ MALAYSIA SALES SDN.BHD | Malaysia |
| Single Market - Brand Revitalisation | ||||
64 | Car Creation | Whybin\TBWA | Insurance Australia Group | Australia |
65 | Making low Prices Irresistible | Belgiovane Williams Mackay | Kmart | Australia |
| Single Market - David vs Goliath | ||||
66 | Getting John West to Change its Tuna | Saatchi & Saatchi | Greenpeace | Australia |
67 | How Brad Pitt's Bro helped Virgin Mobile punch above its weight | Havas Worldwide Australia | Virgin Mobile Australia | Australia |
68 | Shaking up the category and winning | Clemenger BBDO Sydney | Hungry Jack's | Australia |
| Single Market - GoodWorks - Brand | ||||
70 | Bridge of Life | Cheil Worldwide | Samsung Life Insurance | South Korea |
| Single Market - GoodWorks – Non Profit | ||||
74 | Getting John West to Change its Tuna | Saatchi & Saatchi | Greenpeace | Australia |
75 | Let's talk ability | TBWA | Centre For Enabled Living Ltd | Singapore |
76 | Old Parts For New | Ogilvy & Mather Advertising HK | ORBIS | Hong Kong |
77 | Smoking Kid - A Personal Message to the Smokers | Ogilvy & Mather Thailand | Thai Health Promotion Foundation | Thailand |
78 | The world's first petition-signing robot. Driving the Australian Government to action. | Havas Worldwide Australia | Save Our Sons | Australia |
79 | Trial by Timeline | Colenso BBDO | Amnesty International | New Zealand |
| Single Market - Media Innovation | ||||
81 | Beyond The Wall | Colenso BBDO | Frucor Beverages Ltd | New Zealand |
83 | Say It With Chocolate | Geometry Global | Mondelez Malaysia Sales Sdn.Bhd | Malaysia |
84 | Shaking up the category and winning | Clemenger BBDO Sydney | Hungry Jack's | Australia |
85 | Trial by Timeline | Colenso BBDO | Amnesty International | New Zealand |
| Single Market - New Product or Service | ||||
86 | The smallest café in the world | Cheil Worldwide | Dongsuh Food | South Korea |
87 | Work Til You Die | Colenso BBDO | Bank of New Zealand | New Zealand |
| Single Market - Small Budget | ||||
88 | Dumb Ways to Die | McCann | Metro Trains | Australia |
89 | Gillette Shave Sexy | BBDO China | P&G China | China |
90 | Shaking up the category and winning | Clemenger BBDO Sydney | Hungry Jack's | Australia |
91 | Shoe Dating | Geometry Global, Malaysia | Heart and Sole SdnBhd | Malaysia |
92 | Trial by Timeline | Colenso BBDO | Amnesty International | New Zealand |
| Single Market - Sustained Success | ||||
93 | Dip. Dab. Drop. | Lowe Singapore | Unilever | Singapore |
94 | Effectively Killing Hungrythirsty Dead | The Monkeys | Parmalat | Australia |
95 | Extra Flavors of Life – The Favorite Campaign of a Generation in China | BBDO Company Limited Guangzhou Branch | Wrigley Confectionery (China) Limited | China |
96 | I Quit - From Anti-Smoking to Pro-Quitting | Ogilvy & Mather Singapore | Health Promotion Board Singapore | Singapore |
97 | Kit Kat - Sweetness for Adults | JWT Japan | Nestle Japan Ltd. | Japan |
98 | The Journal: Three years of changing behaviour& saving lives | DraftFCB New Zealand | Health Promotion Agency | New Zealand |
| Multi Market - Products | ||||
99 | How Snickers Got on its Game in Asia | BBDO Hong Kong Ltd. | Mars Foods Inc. | China |