Lipton Green Tea shows how to 'feel light, feel active'

DDB Mudra West was briefed to bring the brand's global campaign idea – 'Bring out your lighter side' – alive in India with Bollywood star Anushka Sharma

BestMediaInfo Bureau | Mumbai | February 7, 2014

Click on the image to watch the TVC.

Lipton is the world's no.1 tea brand which has been established for over 100 years and is available in more than 100 countries. Lipton offers a range of exciting green teas that are perfect for the health conscious young adults of today. Lipton Green Tea is a zero-calorie drink that helps you feel light and active even on your busiest days.

Lipton's global campaign was brought to life via the creative idea of 'Brings out your lighter side'. DDB Mudra West was briefed to execute and bring the brand's global campaign and idea alive in India with Bollywood star Anushka Sharma.

Ashwath Swaminathan

Ashwath Swaminathan, Regional Marketing Manager, Hindustan Unilever, said, “We believe there is a great fit between Anushka and the Lipton – Lipton is a bright, curious and spirited brand and Anushka embodies all of this. Sunshine is a word I would use to describe both Lipton and Anushka. Watch this come alive in our latest campaign on Lipton green tea.”

The challenge for the communication was to get health conscious young adults to switch from their regular tea to Lipton Green Tea. The campaign idea magnifies how Lipton Green Tea is the healthier uplift that helps you stay on top of your busy day.

The TVC shows Anushka having tea with a couple of female friends. Anushka is the one who prefers to have Lipton Green Tea. The three friends then start walking on the street and come across little girls playing hopscotch. Typical of Anushka's bubbly personality, and the fact that she consumes Lipton's zero-calorie green tea, she joins the kids and starts playing hopscotch with them. A seesaw shot in between shows how a cup of Lipton Green Tea is much lighter than conventional tea.

The media used is television, mainly GEC channels; outdoor and bus shelters in Bangalore, Mumbai and Delhi. Along with this, it is heavily promoted on digital platforms.

Ashish Kharwatkar

"All of us wish to lead a healthy lifestyle but we either don't know where to start, or are not sure if we can commit to a fitness regime. So why not, at least, change the tea we drink to green tea? Because, unlike regular chai, Lipton Green Tea contains no calories. Besides a light and refreshing taste, a few cups a day can keep giving you little boosts of energy and help you get through the day with a smile on your face. And that's exactly we have tried to capture in our TV commercial – a busy day in the life of an office-going young woman lightened up by Lipton Green Tea,” said Ashish Kharwatkar, Creative Director, DDB Mudra West.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Print AD:

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Credits:

Agency: DDB Mudra West

Chairman & CCO: Sonal Dabral

Office Head: Rajiv Sabnis

Creative Head: Rahul Mathew

Business Head: Anurag Tandon

Account Management: Anurag Tandon, Sandhya Seshadri, Aneesha D'silva

Account Planning: Amit Kekre, Mehak Jaini, Debopriyo Chakraborty

Art: Mandar Khatkul, Sagar Chhabria,

Copy: Ashish Kharwatkar

Creative Team: Sonal Dabral, Rahul Mathew, Ashish Kharwatkar, Mandar Khatkul, Sagar Chhabria

Films Department: Vishal Sane

Director: Imran Khan

Production House: QED Films

Production Executive: Smitha

Agency Producer: Vishal Sane

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