22feet will merge with Tribal Worldwide India creating a new entity called 22feet Tribal Worldwide, which will be part of the DDB Mudra Group
BestMediaInfo Bureau | Mumbai | February 24, 2014
In a move to lead the development of the digital marketing solutions space in India, DDB Group Asia Pacific and Omnicom Group Inc. today announced it has acquired 22feet. One of the most dynamic digital marketing firms in India, 22feet will merge with Tribal Worldwide India creating a new entity known as 22feet Tribal Worldwide, which will be part of the DDB Mudra Group.
Effective immediately, 22feet Tribal Worldwide will be spearheaded by Vineet Gupta, Managing Director, Brijesh Jacob, Joint MD, and Deepak Nair, Chief Operating Officer. All three, originally from 22feet, will report directly to Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group. They will also work closely with Patrick Rona, President, Chief Digital Officer, DDB APAC & President, Tribal Worldwide APAC Tribal Worldwide, and the rest of the Tribal World Wide network across 42 countries to deliver relevant international learning to the local market
John Zeigler, Chairman & CEO, DDB Group Asia Pacific, India and Japan, said, âWe see this as a strategic move to continue evolving our capabilities in the fast-moving Indian market. DDB Group has accelerated its capabilities to offer clients the best-in-class local digital expertise at 22feet, coupled with best-in-class global knowledge of the Tribal Worldwide network. I believe this is a game-changing event for DDB Mudra Group in India.â
22feet has become Indiaâs benchmark company working with iconic brands such as CafĂ© Coffee Day, Fastrack, Lenovo, Heineken, Kingfisher, Red Bull and Axe.
22feet Tribal Worldwide will offer its clients end-to-end digital and mobile branding and marketing solutions including strategy and consulting, web designing, web development, media planning, search engine marketing, social media marketing, mobile marketing solutions, mobile application development, mobile couponing and mobile UI.
Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, said, âWith digital at the heart of DDB Mudra Groupâs agenda, we are extremely happy about joining forces with 22feet. I have tremendous respect for Vineet, Brijesh and Deepak, who are focused and determined in what they do. This energy flows into the organisationâs talent pool and their work. Under their leadership, in just five years 22feet has grown leaps and bounds. With this energy and Tribal Worldwideâs global reputation and reach, Iâm excited to see what this magic of mergers can create.â
Vineet Gupta, Managing Director, 22feet Tribal Worldwide said, âWe are extremely excited to be part of the DDB Group family. At 22feet, we share DDBâs passion for innovation and technology and look forward to delivering best-in-class digital solutions to our clients across markets, as 22feet Tribal Worldwide.â
Brijesh Jacob, Joint MD, 22feet Tribal Worldwide, said, âThe agencies I have often been in awe of are generally not part of the networks I admire. In this case both the agency and the network get double thumbs up from me. Tribal, purely as a name along with its body of work, over the years and across the globe, is truly inspirational. The mix of technology and creativity which they practise is in line with the thinking we have at 22feet and therefore I think exciting times are in store in terms of the work, the learning and the exposure.â
Deepak Nair, COO, 22feet Tribal Worldwide, said, â22feet with its immense talent pool and client base is today at an inflection point and strategically very well positioned to leverage the shift towards digital. We are extremely happy with this opportunity to operate on a global canvas, and we look forward to very exciting times ahead, as 22feet Tribal Worldwide.â
Founded in 2009 by Gupta, Jacob, Nair and Vinod Moolacherry, 22feet (www.22feet.in) is headquartered in Bangalore with operations also in Mumbai and Delhi. With a strong focus on creativity and technology, 22feet has worked on some of the most talked about digital initiatives in India and was also the winner of the first ever Facebook World Hack, India Chapter in 2012. The portfolio of services provided by 22feet includes digital marketing strategy & consulting, web design & development, application development, mobile marketing solutions, search engine marketing, social media marketing, studio services and branded content.
With 115 employees across three offices, 22feet continues to create effective digital solutions for some of the most iconic brands in India and abroad like CafĂ© Coffee Day, Lenovo, Heineken, Parachute, Livon, Kingfisher, Red Bull, Fastrack, Titan, Nike, Van Heusen, Royal Enfield, Peter England, Pantaloons and Axe.