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Cycle Pure Agarbathies to power Asia Cup

Cycle Pure will also recognise the best performers of the tournament with ‘Cycle Pure Trusted Player of the Match’ and ‘Cycle Pure Trusted Player of the Tournament’ awards 

BestMediaInfo Bureau | Delhi | February 17, 2014

cycleCycle Pure Agarbathies, the world’s largest incense sticks manufacturer and part of the Mysore-based NR Group, has further strengthened its longstanding association with cricket by powering the 12th edition Asia Cup cricket tournament. The tournament will be called ‘Arise Asia Cup - Powered by Cycle Pure Agarbathies’.

One of the most anticipated competitions, the series will also see Cycle Pure Agarbathies presenting the ‘Cycle Pure Agarbathies Trusted Player of the Match’ and ‘Cycle Pure Trusted Player of the Tournament’ awards to the most consistent performers of the tournament. The 12th Asia Cup will be held in Bangladesh from February 25 – March 7, 2014 and feature the four Asian Test playing nations – Bangladesh, India, Pakistan and Sri Lanka – and a new entrant, Afghanistan. This will be the first 50-over tournament in which Afghanistan will be taking part.

Further, Cycle will also feature on stadium perimeter boards, bowlers’ end pitch mats and its trademark property – Third Umpire Branding.

Arjun Ranga, MD, Cycle Pure Agarbathies, said, “Cricket is a religion in India and we would like to be associated with all such true emotions and forms of reverence. We have always tried to foster a sense of respect, reverence and adulation through our innovative products and this association with the Asia Cup is a logical manifestation of our vision. We also believe in supporting and providing reasons to pray, and what could be better than praying for India’s win.”

Along with the sponsorship, Cycle Pure Agarbathies is also urging people through various online medium to pray for India. The entire Asia Cup 2014 event will be supported by a strong outdoor campaign as the company is planning to place 1 lakh posters across various tier 1 & tier 2 cities.

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011.

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