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Creativeland Asia wins digital creative & media mandate of Mercedes-Benz

The agency was chosen after a multi-agency pitch held earlier this year

BestMediaInfo Bureau | Mumbai | February 17, 2014

creativeland-asia-logoFollowing a multi-agency pitch Mercedes Benz today announced the appointment of Creativeland Asia as its Agency on Retainer for the brand’s complete digital creative and media mandate.

Creativeland will be working closely with the team at Mercedes Benz to develop a fresh digital strategy for the brand. The brand strategy will be crafted by the digital team based in the agency’s Mumbai office.

Sajan Raj Kurup Sajan Raj Kurup

Sajan RaJ Kurup, Founder & Creative Chairman, Creativeland Asia, said, “We are immensely excited to partner with Mercedes-Benz. To work with a brand that exudes ‘Excellence’ is prestigious and closer to our DNA.”

Eberhard Kern, CEO and Managing Director of Mercedes-Benz India, said, “We look forward to Creativeland partnering us in our various digital initiatives. We are confident that they will be able to deliver seamless and integrated digital solutions for our brand.”

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