ZenithOptimedia wins media duties of FabFurnish.com

ZO will handle both planning and buying for India's largest online home store

BestMediaInfo Bureau | Delhi | January 15, 2014

ZenithOptimedia India has been appointed as media planning and buying partner for FabFurnish.com, India's largest online home store. It retails designer furniture, furnishings, décor items and kitchenware. The site started operations in March 2012. The e-store has an interesting assortment of several top-end brands and over 35,000 products.

Confirming ZenithOptimedia's appointment, Vaibhav Aggarwal, Co-Founder, FabFurnish.com, said, “We are delighted to have ZenithOptimedia as the media partner for our media launch. It is their thorough understanding of dot.com brands in India and their holistic approach to reaching all consumer touch points that made us decide on ZenithOptimedia.”

Navin Khemka

Navin Khemka, Managing Partner, ZenithOptimedia, said, “The marketplace in India is changing. We at Zenith are geared up for this challenge as companies are trying to expand the market base to an evolved Indian consumer. We are confident about achieving the desired ROI for FabFurnish.com going forward."

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