The focus would be to cater to the automotive world in a format-neutral approach across web, print and television
BestMediaInfo Bureau | Delhi | January 24, 2014
Zee Media Corp is rolling out today a brand new initiative that focuses on 360-degree coverage of all things automotive. Christened ‘Zeegnition’, the offering aims to inspire auto enthusiasts from across categories – from vintage to motor sport.
So what makes Zeegnition different? For one, it aims to begin where the new world goes looking for information – the worldwide web. The main thrust would be the digital platform – www.zeegnition.com – which forms the core from which the print and TV products would feed off, and also conversely deliver back. The focus would be to cater to the automotive world in a format-neutral approach where nothing would be lost in translation.
The scope of Zeegnition would encompass a motoring programme of the same name across the various Zee Media channels and a weekly print initiative would see a motoring page every Friday in all editions of DNA.
The brand’s endeavour will be supported by comprehensive 360 degree marketing campaign round the year.
Adil Jal Darukhanawala , Editor-in-Chief, Zeegnition, said, “True, there are media platforms in this country that cater to audiences who are interested in automobiles. But never before did these audiences have a cohesive 360-degree access across multiple platforms on anything on wheels that constantly feeds their passion for automobiles.”