ZEE launches Indonesia operations with 2 channels

Launches Zee Bioskop and Veria Living channels to entertain over 10 million Pay TV viewers. Zee Bioskop is the first 24/7 Bollywood movie channel in Bahasa Indonesia. Veria Living is a wellness channel

BestMediaInfo Bureau | Mumbai | January 31, 2014

Zee Entertainment Enterprise Ltd (ZEEL) yesterday announced its entry into the Indonesian market with the opening of its office in Jakarta and appointment of Maria Liza Ginting as Indonesia Country Head. The company also announced the launch of Zee Bioskop channel that focuses on Bollywood blockbuster movies localised in Bahasa, and Veria Living channel as the first wellness content channel in Indonesia.

Subhash Chandra, Chairman, ZEEL, said, “Indonesia and India share a lot of similarities when it comes to culture, values and entertainment appetite, in addition to being maritime neighbours. Indonesia is economically one of the fastest growing markets with huge potential for Pay TV growth. I am confident these launches will flag off a new beginning for our venture and relationship between the two countries.”

Launched in 1992, ZEEL entertains over 700 million viewers across 169 countries.  ZEEL with its recent global brand positioning 'Vasudhaiva Kutumbakam' (The World is my Family), considers shareholders, bankers, investors, employees and business partners not only as their stakeholders but also their family.

Speaking at a press conference in Indonesia, Sushruta Samanta, Business Head – Asia Pacific, ZEEL, said, “During the focused group research, we were amazed to see the massive response for our Bollywood content. ZEEL holds the largest Bollywood library, which will aid Zee Bioskop in setting new records in viewership trend. Indonesia is definitely a key market for our APAC expansion plan and opening of Indonesia office is a first step towards that direction.”

“Liza brings with her a rich experience across content acquisition & distribution and has a great understanding of local audience behaviour. We welcome Liza to the ZEE family and I am sure she will take the business to new heights,” Samanta added.

Zee Bioskop aims to bring romance, comedy, action and drama into every living room in Indonesia, all dubbed in Bahasa Indonesia. The 24/7 Bollywood channel will showcase movies across all eras starring India's most popular stars like Shahrukh Khan, Salman Khan, Amitabh Bachchan, Kareena Kapoor,  Deepika Padukone, Katrina Kaif to name a few. The channel will have programming line-up such as Gelitik Senin, Selasa Tak Gentar, Kencan Bintang, Legendaris, Sinema Rasa Sayang, Sinema Perdana Jumat and Blockbuster Akhir Pekan.

Sharing more details on the channel, Maria Liza Ginting said, “I am very proud to be a part of this prestigious group and being instrumental in bringing this much-awaited entertainment channel of international standard, specifically customised for local audience. The initial response from our distribution partners has been very positive and I am sure the channel will live up to its tagline 'Bollywood Banget' (truly Bollywood).”

Veria Living channel, which is currently available on satellite Apstar 7, will also be available in Indonesia for distribution. It will be a one-stop solution for those who seek overall wellness and healthy living guidance right from their home. Veria Living was launched in 2007 and is a preferred channel in the USA. The programming line-up spread covers a wide range of health, wellness and fitness shows bringing balance to modern living like Naturally Delicious, The Sweet Truth, Workout from Within, Rock Your Yoga, Model Guru Cameron, What Would Julienna Do and The Genesis of Healing.

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