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Vh1 to telecast live 56th Annual Grammy Awards

The show will be aired live on January 27, 2014 at 6:30 AM with a primetime repeat at 9 PM

BestMediaInfo Bureau | Delhi | January 24, 2014


English entertainment channel Vh1 will be hosting this month the iconic 56thAnnual Grammy Awards. The show will be aired live on January 27, 2014 at 6:30 AM with a primetime repeat at 9 PM.

This year the Grammy Awards will be hosted yet again by America’s most favourite rapper, entrepreneur and actor, LL Cool J. Making a rare TV appearance after 2008 will be Daft Punk. The electronic duo is all set to make it a stellar performance as they team up with the legendary Stevie Wonder. That’s not all, there are many more performances to look out for as Katy Perry, Lorde, Metallica, Pink, Nate Ruess, Merle Haggard, Blake Shelton, Imagine Dragons and Kendrick Lamar set the mood for the evening with their scintillating music tracks and sensational performances.

Ferzad Palia, SVP and General Manager, English Entertainment, Viacom18, commented, "The Grammy Awards is one of the longest running award shows in the world and it has only grown bigger and better over the years. This prestigious award show witnesses the most powerful names in the music world, making it hugely popular amongst music lovers and fans in India. Vh1 is thrilled to bring home the 56th Annual Grammy Awards for the 4th consecutive year. With an exciting programming lineup for the awards telecast, we are all set to offer our fans a musical treat and an entertainment extravaganza.”

The Grammy Awards will be promoted through a 360 degree promotional initiative with exciting on-air, on-ground and digital activities. The channel is giving fans a chance to win Micromax mobile phones personally autographed by the heartthrob of Hollywood, Hugh Jackman, through the Micromax presents Vh1 Grammy Predict and Win Contest. To add to the excitement, Micromax has presented the Vh1 Ticket to Ride contest that had selected one lucky winner and a friend who will get to witness the awards live.

Popular designer duo Shivan and Narresh will style the winner Shreyasi Bhattacharya from Delhi exclusively for the award ceremony. She’s a medical student and a committed fan of the Grammys.

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