The two ad films have been conceptualised and created by JWT India, one each for the men’s and women’s fragrances. The TVCs play on sensuality in a very subtle manner
BestMediaInfo Bureau | Delhi | January 22, 2014
Chemistry between strangers and the lasting memory of a fragrance is brought alive through intrigue, seduction, and passion in Titan Skinn’s first and unique TV commercial. The two ad films have been conceptualised and executed by JWT India, one each for the men’s and women’s fragrances. Titan entered the fragrance market in September last year.
Set against a classy backdrop that echoes the ethos of the brand, two individuals cross paths while leaving an unforgettable impression and creating a vivid memory. The hero of the film is clearly the fine French fragrance that tells the story of endless desire.
The audience can definitely associate with this first Indian fragrance TVC and the idea of being seduced by a great fragrance. Whether on the street or in a closed room, a good fragrance has the power to draw you in and forget all that’s around you. Listen closely to the background score of this commercial and you will hear the world-famous Titan signature tune with a fresh and unique twist!
Rajeshwari Srinivasan, Business Head - Skinn, Titan Company, said, “We have added a new chapter to Titan Company by telling the story of Skinn in this new TVC. The purpose of this commercial was to celebrate the spirit of Skinn which has been beautifully captured in the film. Skinn has officially given a boost to our presence in the personal lifestyle space and we look forward to expanding this category and its offerings in times to come.”
Senthil Kumar, National Creative Director, JWT India, commented, “The sense of smell is truly the most potent sense when it comes to attraction, even beyond sight. And this idea of ‘cause and effect’ was magnified in the execution. External physical reactions like a pupil dilating or raising goose flesh to internal chemical reactions like a faster heartbeat and neurons firing brought the idea alive. The cause and effect reactions were given a further enhancement by juxtaposing metaphorical reactions like a bird stopping in mid-flight, the blooming of a flower and so on... The end product brings alive the effect of Titan SKINN on him and her in two stunning executions. Enjoy the effect of Titan Skinn through these beautifully crafted films. By the way, it's time you went and tested this on yourself, it works wonders!”
It is sensuality in a bottle and it needs neither words nor gestures. It elevates the everyday into the extraordinary. Made in France by celebrated perfumers and distilled from the finest exotic ingredients, Skinn by Titan is truly a celebration of all things stimulating.
Created by world-renowned French perfumers Nadege Le Garlantezec, Olivier Pescheux, Michel Gerard, Harry Fremont, Fabrice Pellegrin and Alberto Morillas, Skinn and has been flying off the shelves since then. With a wide range of choice, Imera, Celeste and Nude are available for women, and Raw, Steele and Extreme for men. The 50 ml variants are priced at Rs 990 each and the 100 ml variants are priced at Rs 1,790 each.
The 30-second TVCs went on air on January 17. The campaign will also involve digital.
Film Director: Senthil Kumar
Media Planning: Maxus
Artists featured: Gabriella, Alejandro, Augusto, Anna