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Network 18 launches localised news portal

www.News18.com is touted as India’s first web, mobile and tablet service that will focus on news at the state and city level

BestMediaInfo Bureau | Mumbai | January 27, 2014

news18

News from India goes deeply local in the latest online news website from Network18 – News18.com. India’s first web, mobile and tablet service to focus on news at the state and city level, News18.com was launched yesterday. It also has downloadable apps for iOS and Android devices.

News18.com currently covers seven states:  Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Rajasthan, Uttar Pradesh and Uttarakhand. It will expand to the remaining states of the country over the next 18 months.

News18.com draws on the unparallelled local news-gathering expertise of the ETV network of news channels, whose Hindi services cover these seven states. The deep reach of ETV News into every corner of these states generates a rich and unique stream of news, updated by the minute.

People can now follow all of these news reports in the form of engaging video clips, instant updates, and snappy text stories on News18.com. Local news will break fast – and first – on the portal, and in-depth coverage of local developments and issues will keep users fully informed about their home state and city.

Lakshmi Narasimhan Lakshmi Narasimhan

Highlighting the importance of local news, Lakshmi Narasimhan, CEO, Web18, said, "News18 is a completely fresh approach to covering news online. With internet penetration and smartphones users galloping in tier 2 & 3 towns, it is important to provide a convenient platform to consume news. This is the information century, with content consumption at an all-time high. For somebody living in Bihar or Rajasthan it is no longer sufficient to simply know what is happening in Delhi. News18 brings you closer to your world and gets you news that truly matters to you."

Arunava Sinha, Head, IBNLive.com and News18.com, is confident that readers will enjoy the interactive user-experience of the site. "News18.com will give readers a totally fresh and unique content experience. Watching live TV on the mobileand on the dektop, keeping track of the latest developments through live tickers and smart app alerts, sharing the news of one’s choice with friends on Facebook and Twitter – users will be able to do it all.”

Info@BestMediaInfo.com

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