Targeting premium sites close to points of purchase, the campaign aims to draw the attention of the elegant female consumer who chooses quality bags and shops frequently
BestMediaInfo Bureau | Mumbai | January 15, 2014
âNot Just Pretty. Pretty Tough.â The new tagline of Baggitâs campaign is bold and has created an impact with gorgeous bag designs and stunning creatives. The campaign has been executed by Laqshya Solutions across key metros such as Mumbai, Delhi, Hyderabad, Bangalore, Chennai, Pune and Goa.
Targeting premium sites close to points of purchase, the campaign aims to draw the attention of the elegant female consumer who chooses quality bags and shops frequently. Laqshya Solutions has chosen to use billboards and mobile vans to create a mesmerising, sassy spectacle for its target consumers. The campaign resonates with consumers because of the large displays and feisty visuals.
Shashi Sinha, Sr. VP - Revenue, Media Assets & Airports, Laqshya Solutions, said, âCreating and executing an OOH media campaign for a leading accessories brand like Baggit can always be challenging. For this campaign, we have worked on blending innovation with traditional media vehicles such as billboards by positioning the bags in a way that would make them look desirable and attractive. We have also used mobile vans to create a sense of drama and capture attention in ways that other media cannot. We had worked with Baggit on its first ever OOH media campaign last year and we are delighted that they kept this rewarding relationship going. We look forward to work with them on their forthcoming campaigns.â
The campaign consists of seven different creatives highlighting the various designs in Baggitâs new collection targeting the brand conscious, urban woman. The new collection offers everything from formal bags to clutches and is sure to turn some heads this season.
Vikas Ahuja, Director - Sales & Marketing, Baggit, commented, âAt Baggit, we put a lot of thought into new product launches and campaigns. Our latest collection of stylish bags needed a campaign that would be bold and dramatic, yet classy. The creatives use a catchphrase thatâs hard to ignore and with the carefully chosen sites, Laqshya Solutions has created an impactful campaign for us. The media plan they recommended was perfect as it covers all the crucial commercial areas in Indiaâs key metros.â
The outdoor campaign will run till the end of January.