IRS 2013: dna questions new IRS data
The English daily published from Mumbai has sought corrective measures in the new IRS data immediately
BestMediaInfo Bureau | Mumbai | January 29, 2014
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dna has contested strongly and demanded correction in the IRS data. The English daily from Zee Media Corporation did not feature among top 10 English dailies in the new IRS released yesterday.
In a report published in its Mumbai edition today, dna has contested new IRS data released by MRUC. The report said: “There is a clear mismatch between the survey figures and our own database. dna has a robust subscription base and we have the names, contact numbers and addresses of most of our readers, who have opted for a paid subscription scheme. This also shows our loyal reader base, which is extremely stable.”
Questioning the basis of the IRS readings, the daily added: “There seems to be an honest error on the part of MRUC and we have written to the Director-General and Chairman of the Technical Committee of MRUC for a clarification.”
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