The campaign has been conceptualised by Saints & Warriors, and is based on the core message of ‘Aap, Main aur India TV, Milkar Badle Bharat ki Tasveer’
BestMediaInfo Bureau | Delhi | January 7, 2014
Further to the successful refresh of the channel a fortnight ago and riding on the excellent feedback from all quarters, Hindi news channel, India TV, has launched a brand campaign to mark the change and to reinforce the new logo, packaging and content.
India TV Editor-in-Chief Rajat Sharma is the face of the campaign. The objective behind the brand refresh and changeover has been effectively highlighted with him appealing to the nation to collectively bring about change.
This is being done through the core message of ‘Aap, Main aur India TV, Milkar Badle Bharat ki Tasveer’. The exercise is in sync with the currently transforming nation that also coincides with India TV’s recent changeover.
Illustrations of various revolutionary movements such as India’s fightback against terrorism during 26/11, protests against rapes, anti-corruption movements lead by Anna Hazare are mnemonic to such collective radical movements that have become regular in contemporary India.
The campaign will cover OOH, Print, Online platforms includes general online media and social networking sites. The campaign has been spread across all critical Hindi speaking markets such as Delhi, Mumbai, Maharashtra, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Punjab, Chandigarh, Himachal Pradesh, Jammu, Haryana and Rajasthan.
Ritu Dhawan, MD & CEO, India TV, said, “As a leading Hindi news channel, India TV has always been at the forefront of genre leading initiatives. This time it is about bringing the global news watching experience to its viewers. The campaign subtly talks of transformation which is also being marked across the nation in general.”
Pushpinder Singh, Chairman, Saints & Warriors, the agency that has executed the campaign, commented, “It has indeed been a pleasure working on this campaign. Rajat Sharma as a personification of India TV lends much credibility and character to the brand.”