IAA Olive Crown Awards introduces 'Corporate Social Crusader' award

The award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society

BestMediaInfo Bureau | Mumbai | January 28. 2014

Instituted in 2011, the IAA Olive Crown Awards are India's, and Asia's, first award for creative excellence that encourages and espouses the sense of communicating sustainability, or 'green' advertising.

The IAA Olive Crown Awards have been embraced by the fraternity, and this year in its fourth edition, it adds a new dimension by introducing a new 'Corporate Social Crusader' award that celebrates 'doing' rather than 'talking'. This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society.

MG Parameswaran

MG Parameswaran, Chairman, Olive Crown Awards, said, “This is a special award that we will present to a corporate that has let its actions speak louder than its words. The award will celebrate a corporate social initiative undertaken in the last year. We will have a special jury consisting of senior people representing corporates and advertising. With the changes in the Companies Act with respect to CSR, we felt there was a need to focus sharply on this activity.”

Srinivasan K Swamy

Srinivasan K Swamy, President, IAA India Chapter, said, “The Olive Crown Awards are already being seen as a cause. This provided us an ideal platform to launch this very meaningful Corporate Social Crusader Award. We already have the Green Crusader Award where recipients of great eminence have graced our event. This will be another such coveted award.”

The details for sending in entries for the IAA Olive Crown Social Crusader Award can be seen at item No. 20, Call for Entries at iaaindiachapter.org

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