Sadhguru Jaggi Vasudev will be in conversation with Ogilvy’s Piyush Pandey at the inaugural IAA Conversations in Mumbai on January 6
BestMediaInfo Bureau | Mumbai | January 3, 2014
International Advertising Association (IAA) India Chapter begins the New Year with a unique initiative. ‘IAA Conversations’ is a series of inspiring, informative and insightful dialogues with global thought leaders across the spectrum. In the first IAA Conversations, Sadhguru Jaggi Vasudev will engage with Piyush Pandey on ‘Spirituality and Consumerism: Can they co-exist?’ It will be held on Monday, January 6, at 4 PM, The Club, Andheri West, Mumbai.
Srinivasan Swamy, President, IAA India Chapter & Vice-President, Development Asia Pacific Region of IAA, said, “It is exciting for us to begin 2014 on such a high note. IAA Conversations will bring stalwarts from all walks of life to a common platform and discuss how the marketing and communications world can progress and prosper in an ever changing environment. This is part of the IAA India Chapter endeavour to reach out to as diverse an audience as we can, bringing experiences from eclectic and charismatic people. We are grateful to Sadhguru Jaggi Vasudev for being part of the first in the series.”
The event will also see release of the book, ‘Three truths of well-being’, by Sadhguru, a profound mystic of our times. The book explores three basic dimensions of the self – Body, Mind and Energy – and offers practical methods to transform each into a foundation for joy and wellbeing. Padma Shri Hema Malini will release the book.
Yogi, mystic and visionary, Sadhguru is a spiritual master with a difference. An arresting blend of profundity and pragmatism, his life and work serve as a reminder that yoga is not an esoteric discipline from an outdated past, but a contemporary science, vitally relevant to our times. Probing, passionate and provocative, insightful, logical and unfailingly witty, Sadhguru's talks have earned him the reputation of a speaker and opinion-maker of international renown. With a celebratory engagement with life on all levels, Sadhguru's areas of active involvement encompass fields as diverse as architecture and visual design, poetry and painting, ecology and horticulture, music and sports.
Sadhguru is also the founder of Isha Foundation, a non-religious, not-for-profit, public service organisation, which has been dedicated to the wellbeing of the individual and the world for the past three decades through its powerful yoga programmes and social outreach programmes: Project Green Hands (PGH) – its environmental initiative, Action for Rural Rejuvenation (ARR) – its rural upliftment initiative, and Isha Vidhya – its rural education initiative.
IAA India Chapter in the last year launched several new initiatives like the IAA Debates, IAA Mentorship Webinars under the World Goes Digital platform, IAA Gender Sensitisation Seminars, IAA Kyoorius- DigiYatra and the IAA Knowledge Seminars. It has also presented the IAA Olive Crown Awards and the IAA Leadership awards.