The win follows the appointment of Havas Worldwide as the Group’s global brand positioning and advertising agency in Q4 of 2013
BestMediaInfo Bureau | Delhi | January 17, 2014
Iglo Group, Europe’s leading frozen food business, has hired Havas Media as its global media buying agency. This follows the appointment of Havas Worldwide as the Group’s global brand positioning and advertising agency in Q4 of 2013.
Havas Media was selected after a competitive pitch process which included Iglo Group’s incumbent agencies. Havas Media presented a compelling proposal that best met Iglo Group’s selection criteria.
Commenting on the appointment, Iglo Group’s CEO, Elio Leoni Sceti, said, “After a highly competitive pitch process I am delighted to announce the appointment of Havas Media as our global media buying agency. The appointment will give us the ability to have a fully joined-up approach to our creative and media communication. This new approach to our marketing and the Iglo brand is central to our new growth strategy that aims to double the size of the business by 2020.”
Marc Schader, Global Chief Commercial Officer, Havas Media Group, added, “We are honoured to become Iglo Group’s partner across Europe and look forward to helping them achieve their exciting and ambitious targets.”
Schader added, “Having another trusted partner join the Havas Media network is a testament to its strength and the success of our new integrated, digital and data at the core structure and philosophy. With their strong ethos for sustainable growth, Iglo Group needed a partner to offer agility, strength and scale and we are delighted that the team saw how well this can be delivered within our network.”