Life OK returns to No. 4 and shares position with SAB TV in second week of TAM 2014
BestMediaInfo Bureau | Delhi |Â January 16, 2014
With maximum growth in viewership in the second week of TAM 2014, Zee TV returned to No. 2 position by displacing Colors which dipped post Bigg Boss Finale and Golden Petal Awards. On the other hand, Life OKâ€™s gain and SAB TVâ€™s fall brought both the channels at joint No. 4. SAB TV had surpassed Life OK to become No. 4 channel a couple of weeks ago.
According to TVT data sourced from TAM subscribers for Week 2 of TAM 2014 (January 5 â€“ January 11) for CS 4+, HSM markets, Star Plus continued to lead Hindi GECs followed by Zee TV,Colors, Life OK, SAB TV and Sony.
In the week after Big Star Entertainment Awards, Star Plus witnessed a slight decline in its gross viewership but the channelâ€™s GTVM remained far ahead of the 600-million mark. Star Plus fetched a gross viewership of 629 million with a relative share of 25.03% (last week 647 million TVT with 25.19% relative share).
Zee TV added maximum viewership this week to become the No. 2 Hindi GEC. The channel recorded 488 million TVT with a relative share of 19.42% (last week 449million with 17.48% relative share).
By losing 65 million TVTs, Colors slipped to No. 3. The channel recorded a gross viewership of 457 million. It had a relative share of 18.19% (last week 522 million TVT with 20.33% relative share).
Life OK returned to No. 4 position, jointly with SAB TV, after two weeks. The channel recorded a Gross TVT of 338 million against last weekâ€™s 323 million. The relative share was at 13.45% in Week 2 of TAM 2014 against 12.58% in the previous week.
After highest ratings in Week 1 of TAM 2014, SAB TV witnessed decline in its viewership. The channel fetched 338 million TVT with 13.45% relative share (last week 361 million TVT and 14.06% relative share).
Sony again witnessed a slight decline in viewership. The channel recorded a Gross TVT of 263 million. It had a relative share of 10.47% relative share (last week 266million TVTs with 10.36% of relative share).
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)