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GEC Watch: Zee TV dislodges Colors from No. 2 position

Life OK returns to No. 4 and shares position with SAB TV in second week of TAM 2014

BestMediaInfo Bureau | Delhi | January 16, 2014


With maximum growth in viewership in the second week of TAM 2014, Zee TV returned to No. 2 position by displacing Colors which dipped post Bigg Boss Finale and Golden Petal Awards. On the other hand, Life OK’s gain and SAB TV’s fall brought both the channels at joint No. 4. SAB TV had surpassed Life OK to become No. 4 channel a couple of weeks ago.

According to TVT data sourced from TAM subscribers for Week 2 of TAM 2014 (January 5 – January 11) for CS 4+, HSM markets, Star Plus continued to lead Hindi GECs followed by Zee TV,Colors, Life OK, SAB TV and Sony.

In the week after Big Star Entertainment Awards, Star Plus witnessed a slight decline in its gross viewership but the channel’s GTVM remained far ahead of the 600-million mark. Star Plus fetched a gross viewership of 629 million with a relative share of 25.03% (last week 647 million TVT with 25.19% relative share).

Zee TV added maximum viewership this week to become the No. 2 Hindi GEC. The channel recorded 488 million TVT with a relative share of 19.42% (last week 449million with 17.48% relative share).

By losing 65 million TVTs, Colors slipped to No. 3. The channel recorded a gross viewership of 457 million. It had a relative share of 18.19% (last week 522 million TVT with 20.33% relative share).

Life OK returned to No. 4 position, jointly with SAB TV, after two weeks. The channel recorded a Gross TVT of 338 million against last week’s 323 million. The relative share was at 13.45% in Week 2 of TAM 2014 against 12.58% in the previous week.

After highest ratings in Week 1 of TAM 2014, SAB TV witnessed decline in its viewership. The channel fetched 338 million TVT with 13.45% relative share (last week 361 million TVT and 14.06% relative share).

Sony again witnessed a slight decline in viewership. The channel recorded a Gross TVT of 263 million. It had a relative share of 10.47% relative share (last week 266million TVTs with 10.36% of relative share).

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)

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