The channel will broadcast live the premier tennis event for the next three editions
BestMediaInfo Bureau | Delhi | December 27, 2013
The organisers of the Aircel Chennai Open, India’s only and South Asia’s premier ATP World Tour tennis event, has announced Star Sports as the ‘Official Broadcaster’ of Aircel Chennai Open for the next three editions until 2016.
The Aircel Chennai Open will offer fans a heady mix of thrilling action and fun-filled activities at the SDAT Tennis Stadium in Chennai from December 30, 2013 to January 5, 2014. One of three tournaments that is held in the opening week of the season, the event promises to give the subcontinent access to a week of scintillating tennis action, featuring top-ranking players such as Stanislas Wawrinka, Mikhail Youzhny, Fabio Fognini, Benoit Paire, and top Indian talent such as Somdev Devvarman.
Tennis enthusiasts across the country will be able to enjoy uninterrupted coverage live from Chennai. This will include live scores, commentary, highlights, behind-the-scene action, and perspective of the best analysts in the sport. Apart from Live action, the channel will also offer comprehensive updates, insight and match analyses related to the tournament on its show "Star Power".
Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to partner with Aircel Chennai Open for the live telecast of India’s only ATP World Tour tennis event. The acquisition of broadcast rights of Aircel Chennai Open is an important step forward in our strategy of offering the best of Indian and International sporting content on our network. I am confident tennis aficionados across the country will enjoy thrilling tennis action from the championship which boasts of impressive line-up of Indian and International players.”
Ashu Jindal, COO, IMG Reliance, said, “We are pleased to partner with India's leading sports broadcaster, Star Sports, for a three-year period and enable viewers across the country to enjoy the channel’s top quality and comprehensive broadcasts. We see television as a vital platform to ignite passion for tennis in India and enhance the reach of the event. We are confident that our association with Star Sports will benefit the growth of the event in many new ways.”