Star India elevates Pratik Seal as Business Head of Star Utsav

Seal was heading marketing for Life OK from November 2012 and worked closely with its General Manager Ajit Thakur to bring the channel at No. 4

BestMediaInfo Bureau | Mumbai | December 4, 2013

Pratik Seal

Star India has elevated Pratik Seal, Head of Marketing, Life OK, to Business Head of Star Utsav. Seal will be responsible for all the functions including sales and marketing for the channel and will report to Gaurav Banerjee, General Manager, Star Plus. Seal confirmed the development with BestMediaInfo.com.

Launched in 2004, Star Utsav is a free-to-air channel and airs the most watched and highly rated Hindi shows from Star India's library. With the appointment of the first Business Head of the channel, Star India is likely to increase its focus on Star Utsav which now has competition from the recently launched Zee Anmol which airs handpicked content from Zee TV's repository.

Seal was heading marketing for Life OK from November 2012 and worked closely with its General Manager Ajit Thakur to bring the channel to No. 4. He had joined Life OK from Micromax where he was Marketing Head.

Having over 15 years of experience in Brand Management, Strategic Planning, Advertising & Communication, Key Account Management, Product Development Insights, Media Planning, Event Management and Public Relations, Seal has worked with Samsung, Vodafone, Lowe, FCB Ulka, Ties2family.com and Basic 4 Advertising in past.

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