Designed by Stefan Sagmeister and Jessica Walsh, the five newly crafted trophies are inspired by New York’s classic Art Deco skyscrapers and will debut May 1 at the 2014 New York Show Gala
BestMediaInfo Bureau | Delhi | December 19, 2013
New York Festivals World’s Best Advertising revealed its new trophy design created by Stefan Sagmeister and Jessica Walsh from the revered New York design firm Sagmeister & Walsh.
The five newly crafted trophies, inspired by New York’s classic Art Deco skyscrapers, will debut May 1 at the 2014 New York Show Gala. The five sizes and designs for the World’s Best Idea, Grand Prize, First Prize, and Third Prize awards will be cast in aluminium and powder-coated in monochromatic colours and will range from 8 to12.5 inches. The variety of sizes and colour variances will allow award winners to create their own multi-dimensional version of the New York City skyline in their trophy case.
Jessica Walsh said about the inspiration for the new trophy, “The new design for the New York Festivals trophies takes on a form inspired by Art Deco architecture, but contemporary in nature. Our goal was to create a beautiful yet unassuming form that would be displayed on the winner’s shelves. Over time as people collect their trophies they will create an abstract version of a New York City skyline. Additionally, there is a small projector placed in the bottom of the trophy, so when the winners lifts their trophy up, their names will be revealed through an LED projector.”
“We created a trophy that we would love to receive ourselves,” added Stefan Sagmeister, “something that feels good when you lift it up, something that looks good as a grouping when you earn a few of them, and something that displays the winner's names in a new and innovative way—we've always hated the little glued on metal name plates.”
New York Festivals’ dynamic new trophy will immediately become a revered symbol of creative achievement that will pay tribute to the most celebrated advertising campaigns and their creators from around the globe, and continues New York Festivals tradition, innovation, and 57-year commitment to honouring creative excellence and the World’s Best Advertising.
“What’s conceptually brilliant about this trophy is that a single one represents a successful campaign,” said Michael O’Rourke, President of New York Festivals. “A collection of trophies represents a consistently strong body of work created by the agency.”